All McDonald’s articles – Page 3

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    MyMcDonald’s Rewards pilot launches


    The scheme, which is initially being trialled in the North of England, enables customers to collect points on their purchases and redeem them against menu items or make a charity donation

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    Analysis & Insight

    Restaurants debut new planted-based dishes as Veganuary returns


    With the UK’s appetite showing no signing of abating, MCA rounds-up some of the latest vegan innovations to hit menus this month.

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    Analysis & Insight

    Greggs achieves highest share of food to go


    The retailer has overtaken McDonald’s to become the dominant player in the food to go sector, increasing its share of occasions in the 12 weeks to 28 November 2021, according to Lumina Intelligence.

  • McDonald's UK&I Market Drayton BioDiverse Garden

    McDonald’s opens first carbon zero restaurant


    The restaurant in Market Drayton features kerb stones constructed from plastic bottles and art work made from used coffee beans and will act as a blueprint for future restaurants across the country.

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    McDonald’s pilots new store format


    The new ‘Convenience of the Future’ model features a second entrance for delivery drivers, where couriers will wait in a separate area from customers

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    Analysis & Insight

    McDonald’s top ranked by consumers


    Pandemic restrictions propelled brand penetration at McDonald’s due to a desire for familiarity and comfort in uncertain times

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    McDonald’s experiences further supply issues


    The fast food chain has been forced to remove the Chicken Legends burger from its delivery menu after experiencing disruption to its supply chain.

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    Analysis & Insight

    McDonald’s UK: will it be evolution or revolution?


    The one-year anniversary of McDonald’s Accelerating the Arches strategy coincides with the arrival of Alistair Macrow as McDonald’s UK new CEO.

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    UK leads McDonald’s international growth


    Delivery, digital and strong marketing promotions have seen McDonald’s UK business deliver strong double-digit sales growth

  • McDonald's MFG Exeter Winning Post

    McDonald’s launches McPlant vegan burger


    The latest item on McDonald’s menu is made of pea protein, tapping into the growing trend for faux meat consumption.

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    McDonald’s launches ‘Plan For Change’ sustainability strategy


    McDonald’s UK and Ireland has set out its Plan For Change strategy to help it achieve net zero carbon emissions by 2040.

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    McDonald’s UK&I to trial The McPlant vegan burger


    McDonald’s UK&I has announced that The McPlant burger will be trialled in 10 restaurants in Coventry from 29 September, then a further 250+ from 13 October with a view to rolling out nationwide in 2022.

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    Alistair Macrow to become new chief executive of McDonald’s UK&I


    Alistair Macrow will become the new chief executive of McDonald’s UK and Ireland from November 1 2021, transitioning from his current role as global chief marketing officer. Macrow joined McDonald’s in 2007 and has previously been chief marketing officer for the UK. Paul Pomroy, the current chief executive of McDonalds UK&I will move into the role of corporate senior vice president, international operated markets and will oversee 12 markets.

  • mcdonalds fast food

    McDonald’s milkshakes impacted by supply issues


    Milkshakes are temporarily off the menu at McDonald’s 1,250 outlets in England, Scotland and Wales due to supply chain issues. Bottled drinks are also affected, making McDonald’s the latest chain to see trading impacted by a lack of availability of key menu items. 

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    Analysis & Insight

    Lumina: Challenging trading made worse by staff shortages


    Lumina Intelligence’s Top Of Mind Survey shows that respondents believe that pre-existing recruitment challenges have been exacerbated by Brexit and the pandemic, with 93% of eating out professionals describing the current trading environment as being either challenging or extremely challenging. Yet the majority of those surveyed are expecting trading conditions to improve across the next 12 months. McDonald’s, Pret and Wagamama are admired brands that are making a success of tapping into key trends such as delivery, technology, sustainability and plant based foods.

  • McDonald's Michelle Graham-Clare

    McDonald’s appoints new CMO


    McDonald’s UK & Ireland has appointed Michelle Graham-Clare as its new senior vice president, chief marketing officer.

  • mcdonalds fast food

    McDonald’s global sales rise during reopening


    McDonald’s has experienced strong Q2 growth in global sales, with like-for-like growth in the UK said to be “strong” and “positive”. The fast-food chain is looking to continue the digital sales growth it has experienced during the pandemic and recently launched the MyMcDonald’s Rewards scheme in the US.

  • Man driving car

    The growing appeal of the drive-thru


    The drive-thru format is attracting attention from a diverse set of operators in the UK. What are some of the key factors for success and how might the format be evolving?

    Analysis & Insight

    How hungry is the UK for Wendy’s square burgers?


    As part of the return of US burger chain Wendy’s to our shores comes the reappearance of the brand’s iconic square burgers. According to company folklore, Wendy’s founder Dave Thomas would emphasise the importance of not cutting corners – and some see that ethos reflected in the shape of its patties.

  • Jason Clark, McDonald's

    McDonald’s announces executive moves


    McDonald’s has appointed Gareth Pearson as chief operations officer for the UK & Ireland.