All McDonald’s articles – Page 9
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OpinionMark out of 10: KFC
Mark McCulloch – the brand and marketing guru behind Supersonic Inc – gives his latest take on a marketing campaign by a prominent operator. Today he looks at KFC’s offer to open 300 of its kitchens up to customers, issued via a sponsored tweet.
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News
Orange Buffalo secures debut site in Tooting
The Orange Buffalo, the New York wings concept, has secured its debut bricks and mortar site in Tooting Broadway, which will be used as a franchise model, MCA understands.
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News
Menu price reductions in London boosts orders for Domino’s
A move to implement reduced menu pricing at a selection of company-owned Domino’s stores in London has resulted increased order count and like-for-likes, according to chief executive David Wild.
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Analysis & Insight
The future of click & collect
Delivery has been the platform arguably making bigger waves in the world of consumer convenience, but the opportunities around click and collect should not be ignored. Georgi Gyton looks at the prospects for growth, what trends are being seen by operators, and how the entry of Deliveroo to the arena might change the game. Featuring commentary from McDonald’s, Tortilla, K10, Chop’d and HOP Vietnamese.
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Opinion
Mark Out of 10: What’s the beef?
Mark McCulloch – the brand and marketing guru behind Supersonic Inc – gives his latest take on a marketing campaign by a prominent operator. Today, he looks at how Burger King capitalised on McDonald’s loss of its Big Mac trademark with a campaign, mocking up a Big Mac-inspired menu. Is BK’s bare-faced cheek to be admired or should the company be more focussed on promoting its own USP?
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Opinion
Pret: 'They've got so much credit in the bank'
Pret A Manger was voted most of admired brand by its peers in MCA’s Top of Mind for a tenth year in a row. Finn Scott-Delany finds out what makes it so appreciated by its peers.
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Analysis & Insight
Personalising the experience
As McDonald’s nears the completion of its Experience the Future store programme, the operator is increasingly looking for opportunities to boost the level of personalisation in its restaurants. Jason Clark, SVP, chief operations officer, McDonald’s UK & Ireland talks to MCA deputy editor Georgi Gyton about touchscreen kiosks, the opportunities for coffee, and the potential to expand its network of delivery partners.
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Opinion
Allergic reaction
Leon’s John Vincent, who received criticism last month for the company’s approach to communicating allergen information, has now called on the industry to work together to find the way forward. James Wallin looks at what the likes of Leon and Pret are doing to tackle the issue and asks to what extent the sector can take responsibility for sufferers’ safety.
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Opinion
A marriage of convenience
Sarah Fox, the former head of restaurants for Hammerson, looks at how the role of F&B in retail has changed over the years and how it has impacted on the relationship between tenants and landlords.
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News
Everards on symbiotic bond between pub estate and brewery
MCA talks to Everards managing director, Stephen Gould, on the back of its most recent financial results, with pub like-for-like sales up 2% in the year to 30 September 2018 and 2.5% in the year to date. He discusses consolidation in the beer market; why the managed pub model may be creaking and how smart operators are investing in occasions.
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Analysis & Insight
Going Global: Enter the dragon
In the latest in his series of Going Global columns for MCA, international franchising expert Jasper Reid looks at the prospects for eating-out brands targeting the Chinese market.
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News
McDonald’s UK has no plans to slow down investment
Paul Pomroy, CEO of McDonald’s UK and Ireland has said the business has “no intention of slowing down”, and will continue to invest in customer experience and its people.
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Analysis & Insight
A taste of things to come?
The Caffè Nero Group’s acquisition of Coffee#1 will no doubt boost its scale, but what else will it do for the business? Georgi Gyton looks at the group’s plans for the brand in more detail and how the landscape of the UK coffee shop sector is changing.
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News
RROTY 2019 finalists announced
The finalists for the Retailers’ Retailer of the Year Awards have been announced, including multiple nominations for Stonegate, The Restaurant Group and New World Trading Company (NWTC), among others.
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Analysis & Insight
Coffee shop market grew by 7.9% in 2018
The £10.1bn UK coffee shop market grew by 7.9% in turnover in 2018, representing 20 consecutive years of sales and outlet growth, according to Allegra.
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News
McDonald’s adds first veggie Happy Meal to menu
McDonald’s UK has added a vegetarian wrap to its Happy Meal menu for the first time.
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News
Tough times provide scope for excellence
Jon Midmer of global executive search firm JMA gives his view on the past year in recruitment and what to expect in 2019. He discusses the trend for hospitality executives heading to the leisure sector and the leadership qualities that are likely to come to the fore in 2019.
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Opinion
Lines from a legend
With 50 years’ experience in the UK’s hospitality sector, primarily in the development of multiple successful branded restaurant concepts, Ian Neill was quite rightly honoured earlier this year with the inaugural lifetime achievement award at MCA’s Retailers’ Retailer of the Year Awards in March. The driving force behind the formative years of PizzaExpress and the growth of Wagamama from one site to 110 worldwide, recently sat down with Mark Wingett to discuss the current state of the market, delivery, the pub sector and of course a certain deal.
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Analysis & Insight
Food to go outperforms wider eating out market
Food to go is outperforming the total eating out market, with year on year growth in visit frequency of 2.4%, against a drop of 0.5% in the wider market, MCA analysis reveals.
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Analysis & Insight
Getting to grips with the urban grab-and-go space
In the latest of a series of articles on brand propositions within the key segments of the eating and drinking-out industry, Ian Dunstall looks at the key players in this largely lunch-led market sector.
