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All McDonald’s articles
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InterviewsMcDonald’s UK: ‘Fresh eyes on the business has informed how we want to grow’
Chief restaurant officer Patrick Gerber, part of a refreshed senior team leading the UK & Ireland territory, said chicken, beverages, value for money and customer experience were some of the key strategic priorities for the business, which recently posted one of its strongest quarters of recent years
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OpinionDreaming of global growth
From New York, to the Republic of Ireland, to the Middle East, ambitious British brands are looking outwards to international opportunties, MCA’s Food to Go conference heard
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Analysis & InsightLumina Intelligence: ‘Food to go has weathered the storm’
Against a backdrop of cautious consumer confidence, the latest Food to Go Market Report shows weekly frequency across the food to go market is up 1.6% with penetration also rising
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NewsMcDonald’s plans €150m investment in Ireland expansion
The fast food chain will open 25 new restaurants across Ireland over the next five years, adding to its current estate of 96
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NewsMcDonald’s joins MCA’s Food to Go Conference
The 5 March event now features an exclusive Q&A with McDonald’s UK chief restaurant officer Patrick Gerber, who will share insights into the brand’s plan to stay on top, its big bets for 2026, and how customer experience remains king at the Golden arches. Book your tickets here today.
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NewsMcDonald’s UK beats quarterly sales plan with strong Q4
The fast food giant closed 2025 with one of its strongest quarters in recent years, delivering 8.5% comparable sales growth in Q4 and more than 10% sales growth in the marketplace
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NewsMcDonald’s slashes vegan menu to single item
The fast-food giant is the latest restaurant brand to reduce the number of vegan options on its menu with 80% of dishes being ditched as a result of poor sales
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NewsMcDonald’s boss predicts beverage innovation as a big trend for QSR in 2026
McDonald’s chairman and CEO Chris Kempczinski says he also expects fibre to be a big area of focus for QSR operators in the year ahead
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NewsTrade unions accuse McDonald’s UK of violating guidelines over harassment claims
The fast-food chain has said it is ‘reviewing the information and considering next steps’ after a group of five trade unions submitted a complaint to the UK National Contact Point
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Weekend PressMcDonald’s makes major change to popular product after less than a year following customer complaints
Having introduced fibre lids in January to ‘innovate and improve’ the drinking experience, The Sun says the fast food chain has now decided to bring back plastic lids following customer feedback
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Weekend PressFried chicken wars shake up fast-food pecking order
Jumping on sizzling new trends and catering to Gen Z taste buds is not without its risks, the Financial Times reports
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NewsMcDonald’s to introduce further measures to protect staff from sexual harassment
Under an extended agreement with the equality regulator, the fast food giant will introduce a new safeguarding policy and refreshed sexual harassment training for restaurant managers
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NewsMcDonald’s: Chicken Big Mac exceeding expectations in UK
CEO Chris Kempczinski said the brand will continue to go after the broader chicken opportunity, by expanding its portfolio and with limited-time offers to meet evolving consumer tastes
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Analysis & InsightAre drinks the way to Gen Z diners’ hearts?
The surge in popularity of drinks such as matcha and bubble tea among younger consumers has led QSR brands to give their beverage offers a glow up. Is it enough to entice them into their venues?
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OpinionCan McDonald’s successfully pull off an international flavour heist?
The UK business has launched global menu favourites including Australia’s Pineapple McSpicy and Japan’s Sakura sprite. Innovation may reinvigorate the brand amid a sales slump and growing competition.
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OpinionNo longer cheap as chips – QSR embraces the £5 meal deal
Amid a clamour for customers, more and more QSR operators are introducing their own meal deals all pitched around the same price point in a hopeful bid to demonstrate value
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NewsMcDonald’s trials ‘smoother’ order ahead app feature
The new feature uses geofencing technology to alert the restaurant when the user is three minutes away, meaning their order will be available to pick up on arrival
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Analysis & InsightWhy so many US fast food chains are expanding fast in Britain
It’s not just McDonald’s: brands like Chick-fil-A, Denny’s and Chuck E Cheese plan to open more than a thousand outlets this year. What’s behind their appetite?
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NewsNew CTO at McDonald’s UK & Ireland
Alex Bissett-Powell, who has spent 10 years with the company in various roles, steps up to the chief technology officer role this month
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NewsMcDonald’s chief restaurant officer departs UK&I business
Zoe Hamburger has stepped down from her role at the fast-food chain, with Patrick Gerber appointed as her replacement, in the latest senior management team change