All Leon articles
-
InterviewsLeon prioritises digital loyalty as expansion gathers pace
The health-focused QSR brand is increasing investment in digital loyalty and customer retention as it accelerates domestic growth and international franchising, Mac Plumpton tells MCA
-
Analysis & InsightVeganuary pivots to a quality-first focus
New plant-based offerings adopt competing trends such as January health kicks and comforting winter indulgence, while serving up both veg-first dishes and plant-based meat substitutes
-
Analysis & InsightLeon’s festive offer takes note from seasons past
Head of food Erica Molyneaux tells MCA the brand has learned from unexpected hits and misses over the years, and is now staying true to its mission of nutritious, convenient, fast food
-
NewsFestive innovation from Leon and Taco Bell
Leon is introducing a new Christmas Cracker wrap and Praline Dream drinks range, while Taco Bell is taking on the festive sandwich market with a twist on a classic burrito
-
NewsLeon achieves strong lfls but losses widen
The Asda-owned brand achieved like-for-like sales growth of 17.5% at its company-owned sites, during the 52 weeks to 31 December 2023, however operating loss was £12.6m for the period.
-
Analysis & InsightAutumn menus feature pumpkin spice and all things nice
Classic autumnal flavours, such as maple, cinnamon and pumpkin, make a return to menus, as MCA rounds-up the latest menu launches, featuring Pret, Greggs, Costa Coffee and more
-
Analysis & InsightAre Leon and Asda the right fit?
As TDR Capital consolidates its stake in Leon owner Asda, Paul Langston from CACI explores the unlikely demographic crossover between the supermarket group and the healthy food-to-go brand
-
NewsLeon launches ‘UK’s cheapest’ coffee subscription
Roast Rewards will cost £25 a month for five barista-made drinks per day and a 20% discount on food, going head-to-head with Club Pret’s £30 subscription
-
NewsMac Plumpton joins Leon as MD
Plumpton, formerly of Rosa’s Thai and Tapas Revolution, will succeed Ashley Davis, who stepped up as interim MD after Glenn Edwards’ departure last year
-
Analysis & InsightSpring menu innovation juggles indulgence, wellness and sustainability
The season’s latest slew of menu updates sees PizzaExpress going large with family-sharing extra dough, ASK Italian use regenerative flour in its pizza, while Leon also opts for a Mediterranean flavour
-
NewsLeon remains focused on nationwide expansion
Managing director Ashley Davis told MCA’s Food to Go conference that there was still more work to do around understanding how to take the healthy fast-food brand to regional towns and cities
-
Event NewsWingstop, Joe & The Juice, Taco Bell and Krispy Kreme at the Food to Go Conference
MCA’s annual conference returns to the The Ham Yard Hotel London tomorrow (March 5), with sessions from leading operators including Pret, Leon, Ole & Steen and more
-
NewsLeon to continue growth despite losses
The healthy fast food brand posted a £15m loss last year, but will have further opportunities for growth after its parent company was acquired by Asda
-
Analysis & InsightFestive food-to-go menu innovation
Christmas menus from Pret, Starbucks, Leon, Greggs, KFC and Subway lean on simple, traditional seasonal dishes - levelled up with premium and indulgent ingredients
-
InterviewsLeon looks to nail tech innovation in omnichannel environment
The healthy fast food chain is exploring a solution around loyalty and personalisation, according to marketing director Mariam French
-
Analysis & InsightAutumn menu innovation leans on international flavours
MCA rounds up food-to-go autumn menu launches from brands including Leon, Pret, Gails and Greggs, exploring trends for both indulgence and health as well as new flavours
-
Analysis & InsightFast food outlets ramp up menu prices
Figures show considerable price hikes across fast food chains, after Pret came under fire for increasing the cost of some menu items by 72% since 2020
-
NewsLeon focused on growth in home market
The healthy food-to-go chain has seen ‘continual improvement’ in sales throughout 2022 and the first half of 2023, with management confident sales will recover further
-
NewsLeon to debut in Italy
Leon is to make its Italian debut in Rome this October, as part of a partnership between SSP Group and Italian rail station operator Grandi Stationi
-
NewsIssa brothers combine Asda and EG Group
The “transformational combination”, which includes over 1,000 food-to-go locations, will leverage Asda’s loyalty scheme and bring together convenience, fuel, grocery, foodservice and omnichannel retailing