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All Leon articles
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NewsChris Burford returns to Leon as CFO
Burford, who first joined the business in 2014, returns to work with John Vincent as part of a broader effort to reunite key figures who shaped the brand’s original success
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Analysis & InsightExpresso: How the self-service coffee category is evolving
Costa Express has long held a monopoly in the self-service coffee machine space, but now the likes of Illy and disrupters such as Unity Coffee are challenging the status quo
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NewsLeon made losses of £60m under EG/Asda
The healthy fast food brand has been forced to close 22 loss-making sites since co-founder John Vincent re-acquired the business, with administrators planning to implement a CVA process
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Analysis & InsightThe structural shifts rewriting the case for UK restaurant brands in the U.S.
After years of false starts, UK restaurant brands may finally have a way into America, Robert Ancill writes for MCA
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NewsJohn Vincent: Weight loss jabs are an opportunity for Leon
The Leon boss also called government tax rises for the sector ’incredibly toxic’, and warned quality would decline as a result
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NewsIn pictures: Leon looks to ‘return to roots’ with January menu additions
The new menu items, including some refreshed former classics, form the start of what Leon describes as a ‘new era’ for the brand, which has already seen its London More Place restaurant undergo a digital detox
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NewsJohn Vincent looking to return Leon to expansion trail following turnaround plan
Vincent says he expects to be back on the expansion trail with plans for as many as 100 UK outlets, mostly in London, over the next four years
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NewsLeon to appoint administrators and exit loss-making sites
After acquiring the healthy fast food brand last month, co-founder John Vincent said his immediate priority is to reduce the number of loss-making restaurants, with 20 out of its 70-strong estate believed to be at risk
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Weekend PressChasing money ruined Leon. I’m bringing back the love, says founder
Four years ago John Vincent walked away from the fast-food chain. Now he’s bought the business back – and he’s not mincing his words about what’s gone wrong, The Sunday Times writes
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NewsLeon to bring Roast Rewards coffee subscription to an end
The move comes as the healthy fast-food group, which was recently reacquired by co-founder John Vincent, says it will be letting go of processes that make daily operations more difficult
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NewsJohn Vincent plans major menu and culture overhaul at Leon
The returning co-founder said the healthy food-to-go brand had “lost its leadership on food” while under the ownership of EG Group and Asda
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NewsChristmas classics return to food to go
From Subway’s Ultimate Festive Sub to Costa’s Dubai-style pistachio tiffin, food to go chains are rolling out Christmas menus packed with festive flavours and trendier twists
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OpinionHomecoming: the latest chapter for Leon
As the ownership of Leon comes full circle, could the return of co-founder and former CEO John Vincent be just what the brand needs to reignite its place in consumers’ hearts?
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NewsLeon co-founder John Vincent buys chain back from Asda
The entrepreneur has taken back the business for an undisclosed sum after it was purchased for £100m by EG Group in 2021
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Analysis & Insight‘There’s such appetite for innovation’ – hospitality leaders on new formats, tech opportunities and food development
Leaders from some of the UK hospitality sector’s biggest groups, including Wingstop, Leon, German Doner Kebab, Moto Hospitality and Franco Manca gathered for a roundtable ahead of MCA’s Innovation Conference last week to discuss how they are evolving their businesses for the future
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NewsHenry Dimbleby warns Asda ownership is ‘destroying’ Leon
Leon’s current owners are “destroying” the brand by shifting away from its ethos of ‘healthy fast food’, according to the chain’s co-founder and former food tsar
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Analysis & InsightAutumn menus serve up health-forward indulgence
Cosy flavours return to food to go this autumn, but operators are balancing indulgence with protein-rich, functional, and plant-based offerings
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NewsLeon narrows losses
The chain reported total revenue of £62.5m in 2024 - a slight fall from £64.9m in 2023 - but has exited three sites and seen a significant reduction in its cost base
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InterviewsLeon prioritises digital loyalty as expansion gathers pace
The health-focused QSR brand is increasing investment in digital loyalty and customer retention as it accelerates domestic growth and international franchising, Mac Plumpton tells MCA
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Analysis & InsightVeganuary pivots to a quality-first focus
New plant-based offerings adopt competing trends such as January health kicks and comforting winter indulgence, while serving up both veg-first dishes and plant-based meat substitutes