All Marketing articles – Page 3
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Analysis & InsightHow to be social on social media
Considering we work in a highly sociable industry our online social skills are severely lacking. Vikki O’Neil offers some pointers to make sure you don’t miss opportunities.
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Analysis & InsightThe things young people want most from brands
Natalie Waterworth, the digital content marketer, blogger and millennial engagement expert, discusses how content marketing can be utilised to generate greater engagement amongst millennials
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NewsSeparate categories for pubs and restaurants on TripAdvisor ‘is coming’
The long-awaited separation of pubs and restaurants on TripAdvisor is “on its way”, a senior figure in the company has promised
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News
McDonald’s crowd-sourced burgers go on sale
McDonald’s UK has introduced five new crowd-sourced burgers to its menu to celebrate the winners of its My Burger competition
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News
Digital strategy must be content-led
Online activity and social media marketing that is content-led attracts two-thirds of customers to buy from the company, according to new research
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Analysis & Insight
Meet Generation Z: Your customers of tomorrow
We’re entering a new era in marketing; the dawn of “Generation Z” – aged between 5 - 19 years old and considered by many to be the ‘holy grail’ of consumers, this market are your future customers
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News
McDonald’s UK launches 40th anniversary campaign
McDonald’s has launched a new marketing campaign to coincide with it celebrating 40 years in the UK
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Analysis & Insight
Thinking outside the promotional box
Food brands are beginning to think outside the box when it comes to promotional campaigns and the way in which they target young people. They now understand that a simple shot of a family eating and enjoying the product will no longer do
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Analysis & InsightYouth trends to follow in mobile marketing
Luke Mitchell, head of insight at the Voxburner market research agency, takes a look at four youth trends that will impact mobile marketing in 2014 and says that brands should never underestimate what tech means to young consumers and that Snapchat, Vine and WhatsApp are the apps to watch
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Analysis & Insight
Marketing spend at its highest in 13 years
Marketing spend is at its highest level in 13 years, with UK ad spend growth projected to be 2.4% 2013 and 3.6% in 2014, according to the latest IPA Bellwether survey
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News
Punch helps pubs with marketing
Punch Taverns is to focus on helping its pubs improve their marketing by issuing all its licensees with a CD featuring marketing advice.
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