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All Marketing articles – Page 2
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Analysis & InsightFrom buckets to beverages: KFC’s Kwench range is a ‘big bet on the future’
Encouraging consumers to ‘come for the drinks and stay for the chicken’ is not something that is going to happen overnight, but KFC is “in it for the long haul”, Leo Sloley, strategy and innovation director at KFC UK&I told MCA’s Innovation Conference.
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NewsCompetitive socialising boosting Christmas demand at Market Halls as bookings surge
The food hall operator says corporate parties increasingly moving beyond the traditional festive meal in favour of experience-led celebrations that combine food, drink and entertainment
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Analysis & InsightFrom matcha to iced chocolate: the evolution of beverage-led hospitality
From the rise of matcha to the year-round appeal of iced drinks, operators at MCA’s Innovation Conference explored how beverage brands are finding new ways to attract customers and turn curiosity into repeat purchases
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InterviewsSubway: ‘The UK remains a key focus for investment and expansion’
Suzette Burger, VP of strategic execution for Subway EMEA, tells MCA hundreds of new openings are planned across the UK as part of the group’s ambition to double its footprint
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NewsMolson Coors UK sales slip as consumers cut back pub spending
The Carling and Madrí brewer reported a 4.2% decline in turnover to £1.56bn for the year ended 31 December 2025, as soft beer market conditions, weaker on-trade demand and cost-of-living pressures impacted performance at the business
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NewsHot honey to AI: what’s shaping menu innovation
From Dubai chocolate to spice bags, operators at MCA’s Innovation Conference urged delagtes to look beneath the surface of viral trends and let customer feedback, careful execution and smarter technology guide their menu decisions
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NewsMcDonald’s UK&I testing hand-breaded chicken
The fast food giant has launched a four-month ‘operational pilot’ for hand-breaded chicken products across a small group of its restaurants in Dublin
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NewsHoppers partners with BA
The Sri Lankan-focused restaurant group will be the first JKS-owned brand to partner with an airline, offering a special menu on board British Airways’s new route to Colombo
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News#VATsTheProblem petition submitted to Downing Street
The campaign, which has now attracted more than 400,000 supporters, says the submission is an important milestone to demonstrate the growing support behind a fairer tax burden for hospitality
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NewsKFC rolls out Kwench across Scotland
The fried chicken giant has introduced its trend-led drinks brand across 58 restaurants north of the border, backed by a £38m investment
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NewsWagamama opens up reservations for the first time
The pan-Asian restaurant chain, known for its first-come, first-served approach, will now allow customers to book tables of any size at all restaurants
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OpinionWhy AI is quietly damaging your hospitality brand
From synthetic food photography to generic social posts, the hospitality industry’s rush to embrace AI risks undermining the very authenticity that keeps customers coming back
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NewsSubway unveils blueprint to fuel EMEA growth
The sandwich giant has revealed a new look and brand proposition aimed at supporting plans to double its footprint across Europe, the Middle East and Africa within five years
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OpinionWhy the KFC and Doritos tie-up makes complete sense
The launch of Doritos Loaded across 27 European markets is bold, messy and almost scientifically designed for TikTok — and it perfectly illustrates why brand collaborations are having a moment
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Analysis & InsightFrom matcha to the ‘coffee cinema’: inside Costa’s next phase of growth
Having returned to profit and put speculation over its future behind it, Costa is betting on innovation, store redesigns and younger consumers to maintain its size advantage in a rapidly evolving coffee market
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NewsSport boosts Market Halls summer of growth
The food hall operator benefited from robust food and drink sales, increased corporate bookings, growth of its competitive socialising concept Games Hall, and a packed programme of seasonal sporting events
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OpinionLimited time offers: too much of a good thing?
Valuable innovation strengthens what a brand is already famous for. Poor innovation sends a business chasing whichever flavour is trending that week, and distracts from the products that customers buy every day
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Analysis & InsightHow restaurants can fight back against supermarket ‘premium convenience’
As premium ready meals look to bridge the gap with eating out, MCA explores how restaurants can compete for the occasion and give customers motivation to leave the house
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NewsLittle Dessert Shop launches refreshed brand identity
The 50-strong dessert parlour brand has updated the colour palette, graphics and signage across its shops and newly expanded menu.
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OpinionWhy so blue Wendy’s?
The American burger brand should use its blue makeover as an entry point into a much bigger platform to reboot, according to Mark McCulloch