All Marketing articles – Page 2
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NewsHaven CEO keen to roll out Wetherspoon partnership across estate
Simon Palethorpe says the tie-up has been a storming success for the caravan park operator with one million Wetherspoons meals having been sold in the two years since its launch
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NewsMore than nine million Brits planning to watch World Cup matches at the pub
New research from Zonal and NIQ also shows that 34% of consumers planning to tune in to the tournament will do so from a local hospitality venue
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NewsHospitality VAT cut petition passes 100,000 signatures in first 72 hours
The campaign said the scale of support it has received so far is ‘a clear demonstration of the strength of feeling across hospitality for a lower rate of VAT’
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Interviews‘It’s been transformational’ – James Brown on the first year of Prezzo’s rebrand
The Italian casual dining chain’s CEO tells MCA the new name, look and menu are now driving double-digit growth and pushing customer sentiment scores to new heights
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Analysis & InsightWatchHouse: ‘The most important thing we’re monitoring is guest opinion score’
Finance director James Elliott told MCA’s Hostech Conference the financial performance of the coffee house group is the result of getting that guest experience right
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NewsIndustry leaders back VAT cut petition
More than 25,000 signatories have already given their support to the sector-wide campaign, which is calling for the government to cut hospitality VAT to 10%
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NewsBrava to roll out delivery-only concept Pronto Pasta
CEO James Brown tells MCA the virtual brand, which operates out of Prezzo Italian kitchens, is set to go live across more than 40 sites following a successful trial phase
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Analysis & InsightFootball fans clamour for World Cup pub bookings
The first England match of the FIFA World Cup 2026 has seen reservations in pubs up +184% according to insight from Zonal
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Analysis & InsightBritain’s restaurant industry is entering its biggest consumer shift since casual dining
Consumers no longer separate eating from the rest of their day-to-day activity, identity and lifestyle. Food now sits inside an ecosystem connected to fitness culture, wearable technology, supplementation, sleep optimisation, healthcare and personal productivity
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Analysis & InsightWhat brands get wrong about launch parties
As rollout brands compete to be bigger, better and more viral than their rivals, could this all-guns-blazing approach to hard openings be putting undue stress on teams and costs?
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Weekend PressReeves’s tax cut on children’s meals a political ‘soundbite’, say restaurateurs
The Chancellor’s measure to help families save money during summer holidays ‘won’t make any difference’ to the industry, operators have told The Guardian
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NewsJust Eat to pilot WhatsApp ordering in Europe
The delivery platform says its latest innovation, which will initially be trialled in the Netherlands and Spain, is ‘redefining the paradigm of convenience’
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NewsSmacks to launch first travel hub site
The London-born QSR chain, which recently secured the backing of hip-hop duo Krept & Kronan, will open a location at Morden Underground Station in July
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Analysis & InsightPopeyes: ‘Our control of the basics has enabled us to scale’
The fast-growing fried chicken chain’s CTO, David Carey, told MCA’s Hostech Conference that the unification of different tech systems is a big focus as the group continues to scale
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NewsDiscounting helps lure diners as consumers prioritise value
Data from RSM UK’s Consumer Outlook shows more than 50% of Gen X and nearly half of all consumers would be encouraged to visit a hospitality venue by discounting incentives
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NewsJonathan Lloyd joins The Inn Collection as commercial director
Lloyd joins the North East-based pubs with rooms group having previously worked for the likes of Black Rock Restaurants, Hospitality Rising and JW Lees
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NewsPapa Johns UK sales accelerate further
The pizza delivery chain has reported UK growth of 11% in Q1 2026 driven by strong operational execution, enhanced customer experience and increased media investment
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NewsMcDonald’s Corporation: ‘We feel really confident we have strong leadership in the UK market now’
The fast food giant has said recent changes to its UK senior leadership team have been ‘instrumental’ to building confidence both internally with franchisees and externally with consumers
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InterviewsTaco ’bout growth: Mark Selby on why Wahaca is ready to expand again
Despite moving from CEO to the less hands-on role of chairman, the contemporary Mexican restaurant group’s co-founder remains focused on supporting the business as it continues to evolve and expand
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NewsMcDonald’s UK appoints new marketing chief
The fast food giant has appointed Tim Kenward as CMO, overseeing all aspects of the UK and Ireland marketing function