All Marketing articles
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NewsSquare and OpenTable partnership looks to unify restaurant guest data
The expanded partnership aims to give restaurant operators a single view of reservations, payments and customer data, in order to improve guest engagement and operational decision-making.
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OpinionWhy KFC and Doritos want you to bring your own bag
The new collaboration will offer Doritos corn tortilla chips loaded with KFC’s freshly prepared Crispy Tenders, guacamole, pico de gallo, jalapeños and Mexican-inspired sauces, served in a custom-designed bag that opens from the side
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NewsWagamama teams up with Hyrox
The multi-year deal to become restaurant partner of the world’s largest fitness racing event marks a strategic expansion into the health, wellness, and active lifestyle space
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NewsYo! Sushi told to pull ads promoting cream puffs
The Advertising Standards Authority said the sushi chain’s KitKat cream puff campaign breached restrictions on online advertising of less healthy foods
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NewsStarbucks waters down rewards scheme
From 3 September, loyalty members will need to spend more to qualify for rewards, with the amount required for a free barista-made drink rising from £50 to £60
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Analysis & InsightSecret sauce: How demand for dipping is transforming QSR innovation
Once just an accompaniment to your fries, sauces are now developing a main character energy amid a growing influence from contemporary US chains and greater demand for customisation from diners
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NewsBain Capital to acquire Gong Cha
The private equity firm says it will work closely with Gong Cha’s highly experienced management team to support the Taiwanese tea brand’s next phase of growth
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InterviewsMcDonald’s UK&I CEO: ‘We’ve continued to strengthen customer connection and drive growth
Following publication of the global group’s Q2 results, Lauren Schultz tells MCA that a combination of menu innovation and culturally relevant campaigns has carried momentum into the second quarter
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NewsMcDonald’s Corporation: ‘Our international markets continue to demonstrate that our playbook is working’
The US fast food giant saw comparable sales across its international operated markets rise 1.5% in Q2 of FY26, led by continued momentum in the UK, Germany and Australia
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OpinionWingstop isn’t selling chicken. It’s selling belonging.
How youth culture, rap and content built Wingstop UK beyond compare
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NewsGiggling Squid launches largest ever menu update
Featuring 16 new items, served in generous portions, new dishes include Khao Mok Moo, a Thai take on biryani featuring wok-fried rice and chilli pork wrapped in a lotus leaf, as well as Yellow Noodle Tamarind Duck and a Whole Sea Bass Green Curry
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NewsOrigin Coffee enters RTD category
The speciality coffee company’s iced black coffee can is being produced in-house at the roaster’s dedicated cold brew brewery in Cornwall and will be available in dedicated 24-pack trade cases
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InterviewsTortilla: ‘We’re excited about how the brand will evolve over the next few years’
Brandon Stephens tells MCA the first half of 2026 has been about putting in place foundations and enablers that will ‘set the business up for long-term, sustainable growth’
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NewsWahaca moves into positive like-for-like sales
The contemporary Mexican restaurant group says its positive LFL trajectory has continued into FY26, adding that it is ‘in a great position’ to continue to drive organic growth’
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OpinionThe Real Greek?
Why Zeus’s Law as depicted in Christopher Nolan’s The Odyssey is as relevant today as it was in ancient Greek mythology - and how the sector can gain from the biggest movie event of 2026
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OpinionThe biggest marketing mistake hospitality is making? Ignoring Facebook
Somewhere along the way, Facebook has become the platform marketers almost seem embarrassed to admit they still use. Yet it is still the biggest and potentially the best marketing lever to pull, Mark McCulloch writes
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InterviewsBrewDog: ‘It’s important for us to change the narrative’
Tilray Brands CEO Irwin Simon tells MCA how the bar operator and brewer is investing money and research into reengaging with consumers, rebuilding trade and reestablishing itself as a global brand
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NewsPablo Eggsgobao looks to boost expansion through franchising
The breakfast bao concept says the first phase of its franchise growth will be focused on London, Edinburgh and two other major UK cities
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NewsRecent heatwaves and World Cup celebrations drive growth for Asahi UK
The brewer says it saw a 22.6% increase in beer sales during the week ending 27 June 2026 in the off-trade, alongside a 15% rise in the on-trade
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Analysis & InsightDining for Data: Why AmericanExpress is betting big on reservation platforms
As Amex adds TheFork to a growing stable of restaurant-tech acquisitions, the payments giant is positioning itself at the centre of the dining journey. For operators, the trend offers both opportunity and a fresh set of questions about ownership of the customer relationship