Pho, the Vietnamese fast-casual concept led by Stephen and Juliette Wall, has launched a new campaign called Fresh As Pho to remind customers how fresh its food is.
The campaign has been rolled out across the group’s 14 restaurants on chalkboards and a-board posters and online (#FreshAsPho on social media, as well as graphics on its website).
Since launch a couple of weeks ago, the company, which will open in Manchester this summer, has almost tripled its Instagram following from 1,400 to about 4,000.
It is also giving people a more in depth look into its kitchens and its food, and encouraging customers to tag pictures and share it with their followers, while the group post it on its homepage.
The company’s stocks take 12 hours to prepare, nothing (bar one or two table sauces like Sriracha) is prepackaged or frozen, and every single item on its menu is made in each branch every day. It has no central kitchen.
Wall said: “This has always been the way, but we believe now more than ever our customers value freshness and authenticity.”
