All Marketing articles – Page 4
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Weekend PressFarewell regular flat white. ‘Functional’ coffees are hitting the high street
Coffees made with extra ingredients like mushrooms, protein and collagen are moving from niche wellness corners into the mainstream, the BBC reports
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NewsHard Rock looks beyond traditional model with new nightlife experience
The famous music-themed restaurant describes the immersive cocktail offer, its first concept launch since the pandemic, as a ‘major strategic evolution’ of the brand
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NewsPlant-based products may no longer be able to use ‘meaty’ labels under EU law
Vegetarian and vegan ‘burgers’ or ‘sausages’ may have to relabelled in the UK as a result of the country’s new trade agreement with the EU
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NewsVagabond launches direct to consumer platform
The bar group, which is backed by wine retailer Majestic, says the new platform will ‘bring its signature self-pour discovery experience into homes across the UK’
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InterviewsLaine: ‘We’re built by young people for young people’
The Brighton-based pubco has launched its first site in Norwich under its Dead Wax brand as it continues to place greater emphasis on the Gen-Z market and data-driven expansion
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Analysis & InsightAre drinks the way to Gen Z diners’ hearts?
The surge in popularity of drinks such as matcha and bubble tea among younger consumers has led QSR brands to give their beverage offers a glow up. Is it enough to entice them into their venues?
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Analysis & InsightDrinks giant Diageo gambles on Guinness Zero boom
Diageo is pinning its hopes on a boom in sales of its non-alcoholic Guinness Zero to revive investor confidence, the Daily Mail reports
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NewsThe spud wars: SpudBros fire off legal letter to potato pretenders
Newly launched Portsmouth operator The Spud Father has accused SpudBros of placing ‘stress and worry’ on the business after being threatened with legal action over its name
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OpinionNo longer cheap as chips – QSR embraces the £5 meal deal
Amid a clamour for customers, more and more QSR operators are introducing their own meal deals all pitched around the same price point in a hopeful bid to demonstrate value
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Analysis & InsightGetting social - the risks and rewards
As Chancellor Rishi Sunak grinned next to an unnecessarily large bag of Yorkshire Tea and Jacob Rees-Mogg threw caution to the wind in clutching a single walkers crisp, social media managers everywhere groaned in solidarity. “Look how relatable we are,” called the two men, “so normal!” Within minutes, Twitter warriors throughout the country were primed for battle. Yorkshire Tea, Walkers and Pringles (which committed the crime of simply sitting, unopened, on Reese-Mogg’s desk), were immediately inundated with online abuse.
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Analysis & Insight
The future of restaurant marketing: Are you ready?
The role of the restaurant chief marketing officer (CMO) has never been easy—and it’s not getting easier, argues Oliver Page, principal at Deloitte Digital, Deloitte Consulting LLP in the US
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NewsFounders’ Forum Focus: How to market your business on a shoestring
Tapping into current social media trends is one of the key ways that fledgling start-ups can be creative when it comes to marketing on a tight, or non-existent, budget, delegates at MCA’s Marketing Conference were told yesterday (7 December).
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Analysis & Insight
Polarised politics, value signalling and the new rules of branding
The current political and social environment has created a totally new context for brand values and ethics to operate in, argues Paul Flatters of the Trajectory Partnership
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News
Consumers believe content created by brands is just clutter
Some two-thirds of the content created by the world’s leading 1,500 brands is “just clutter
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Analysis & Insight
Nuke everything and start again
New Year is a great time to start to think differently in all areas for your business. Hopefully some of the downtime (if you manage to have any) will give you a chance to reflect on the year and get planning while everyone else is partying
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News
M&B appoints PR agency to help ‘reposition’ Harvester
M&B has appointed PR firm Threepipe as its new consumer agency for its Harvester chain, as its looks to “reposition” the brand
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NewsPho successfully targets millennials with Snapchat campaign
Pho completes two-week Snapchat campaign to increase brand awareness amongst millennials
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News
Costa to kick off Never a Dull Cup campaign
Costa is preparing to kick off its Never a Dull Cup campaign this weekend – which the coffee shop chain says is its ‘biggest ever’ push
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News
Subway launches ‘Keep Discovering’ campaign
Subway has unveiled a new brand platform ‘Keep Discovering’, which aims to “celebrate the brand, drive reappraisal and increase frequency” within the key millennial target audience
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News
Subway launches Q1 activity with Subcard competition
Subway has announced a range of activities aimed at driving traffic into stores during Q1