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All Marketing articles – Page 4
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NewsProfessor Green to expand fast food brand Proper Good to London
The concept, founded by the rapper in partnership with Hero Brands, will launch on Soho Street next month, marking the next stage in its growth ambitions
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NewsBerberè appoints new UK managing director
The burgeoning pizza brand has hired Maximilian Smith, former global marketing director at Carlsberg Group in Copenhagen
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NewsGreene King to launch new soft brand
Cornerstone Pubs will be introduced within the group’s existing managed division, bringing its value and carvery formats together under one umbrella
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NewsSavings and efficiencies drive profitability for Jamie Oliver Group
The celebrity chef’s business empire saw pre-exceptional EBITDA rise 10.87% in 2025, however, amid inflationary pressures and a dip in turnover, pre-tax profits slumped again
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NewsUnicorn Frappuccino contributes to strong summer sales for Starbucks UK
The coffee chain said the uplift in summer sales was a clear demonstration of the success of the broader Back to Starbucks strategy.
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NewsKrispy Kreme UK ‘on the path to sustainable, profitable growth’ through turnaround plan
The doughnut brand said it took ‘decisive action’ to reset the foundations of the business last year amid increased losses and a small drop in revenue
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NewsSquare and OpenTable partnership looks to unify restaurant guest data
The expanded partnership aims to give restaurant operators a single view of reservations, payments and customer data, in order to improve guest engagement and operational decision-making.
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OpinionWhy KFC and Doritos want you to bring your own bag
The new collaboration will offer Doritos corn tortilla chips loaded with KFC’s freshly prepared Crispy Tenders, guacamole, pico de gallo, jalapeños and Mexican-inspired sauces, served in a custom-designed bag that opens from the side
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NewsWagamama teams up with Hyrox
The multi-year deal to become restaurant partner of the world’s largest fitness racing event marks a strategic expansion into the health, wellness, and active lifestyle space
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NewsYo! Sushi told to pull ads promoting cream puffs
The Advertising Standards Authority said the sushi chain’s KitKat cream puff campaign breached restrictions on online advertising of less healthy foods
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NewsStarbucks waters down rewards scheme
From 3 September, loyalty members will need to spend more to qualify for rewards, with the amount required for a free barista-made drink rising from £50 to £60
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Analysis & InsightSecret sauce: How demand for dipping is transforming QSR innovation
Once just an accompaniment to your fries, sauces are now developing a main character energy amid a growing influence from contemporary US chains and greater demand for customisation from diners
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NewsBain Capital to acquire Gong Cha
The private equity firm says it will work closely with Gong Cha’s highly experienced management team to support the Taiwanese tea brand’s next phase of growth
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InterviewsMcDonald’s UK&I CEO: ‘We’ve continued to strengthen customer connection and drive growth
Following publication of the global group’s Q2 results, Lauren Schultz tells MCA that a combination of menu innovation and culturally relevant campaigns has carried momentum into the second quarter
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NewsMcDonald’s Corporation: ‘Our international markets continue to demonstrate that our playbook is working’
The US fast food giant saw comparable sales across its international operated markets rise 1.5% in Q2 of FY26, led by continued momentum in the UK, Germany and Australia
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OpinionWingstop isn’t selling chicken. It’s selling belonging.
How youth culture, rap and content built Wingstop UK beyond compare
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NewsGiggling Squid launches largest ever menu update
Featuring 16 new items, served in generous portions, new dishes include Khao Mok Moo, a Thai take on biryani featuring wok-fried rice and chilli pork wrapped in a lotus leaf, as well as Yellow Noodle Tamarind Duck and a Whole Sea Bass Green Curry
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NewsOrigin Coffee enters RTD category
The speciality coffee company’s iced black coffee can is being produced in-house at the roaster’s dedicated cold brew brewery in Cornwall and will be available in dedicated 24-pack trade cases
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InterviewsTortilla: ‘We’re excited about how the brand will evolve over the next few years’
Brandon Stephens tells MCA the first half of 2026 has been about putting in place foundations and enablers that will ‘set the business up for long-term, sustainable growth’
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NewsWahaca moves into positive like-for-like sales
The contemporary Mexican restaurant group says its positive LFL trajectory has continued into FY26, adding that it is ‘in a great position’ to continue to drive organic growth’