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All Marketing articles – Page 5
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OpinionThe Real Greek?
Why Zeus’s Law as depicted in Christopher Nolan’s The Odyssey is as relevant today as it was in ancient Greek mythology - and how the sector can gain from the biggest movie event of 2026
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OpinionThe biggest marketing mistake hospitality is making? Ignoring Facebook
Somewhere along the way, Facebook has become the platform marketers almost seem embarrassed to admit they still use. Yet it is still the biggest and potentially the best marketing lever to pull, Mark McCulloch writes
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InterviewsBrewDog: ‘It’s important for us to change the narrative’
Tilray Brands CEO Irwin Simon tells MCA how the bar operator and brewer is investing money and research into reengaging with consumers, rebuilding trade and reestablishing itself as a global brand
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NewsPablo Eggsgobao looks to boost expansion through franchising
The breakfast bao concept says the first phase of its franchise growth will be focused on London, Edinburgh and two other major UK cities
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NewsRecent heatwaves and World Cup celebrations drive growth for Asahi UK
The brewer says it saw a 22.6% increase in beer sales during the week ending 27 June 2026 in the off-trade, alongside a 15% rise in the on-trade
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Analysis & InsightDining for Data: Why AmericanExpress is betting big on reservation platforms
As Amex adds TheFork to a growing stable of restaurant-tech acquisitions, the payments giant is positioning itself at the centre of the dining journey. For operators, the trend offers both opportunity and a fresh set of questions about ownership of the customer relationship
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NewsRed Engine revamps Electric Shuffle gameplay
CEO Steve Moore said the company would dedicate 2026 to enhancing the Electric Shuffle experience through new gameplay developments aimed at ‘redefining’ the customer journey
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NewsLoungers launches family loyalty scheme
A partnership with Cawston Press, the Little Loungers Summer Passport offers children rewards, free food and drink items, and the chance to win family attractions tickets and back-to-school prize bundles
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Analysis & InsightTeenage dreams: The summer menus targeting under 18s
The UK government’s Great British Summer Savings scheme has led some operators to evolve their kid’s offering with new menus aimed specifically at teens and tweens
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InterviewsSticks’n’Sushi: ‘We strongly believe there are opportunities outside of London’
CEO Andreas Karlsson tells MCA the Danish-founded, Japanese-inspired restaurant group is interested in further expansion in the north of north of England and Scotland following successful openings in Glasgow and Manchester
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NewsPret launches Dubai-style drinks and desserts
The new summer menu features a Dubai-Style Chocolate Pot, Hot Chocolate, and Latte inspired by trending pistachio flavours
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News#VATsTheProblem campaign passes 260,000 signatures as shop launches for delivery
Hospitality businesses are now able to order printed campaign assets to be delivered direct to their venue
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NewsHospitality warned heatwave could drop bookings by up to 48%
Analysis of the June heatwave carried out by Access Hospitality and DesignMyNight also shows the hot weather caused hospitality covers to decline by 19% and walk-ins to drop by 11%
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NewsIn pictures: Wendy’s unveils ‘future fresh’ restaurant design
The US burger chain is rolling out a new international design concept featuring a blue colour palette that pays homage to the brand’s roots
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Analysis & InsightTaking centre stage: Why festival F&B is now the headline act
With food and drink quality now one of the most important factors for consumers choosing which festival to attend, MCA explores the evolving landscape of event F&B and why a growing number of operators see the market as a compelling new revenue stream
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NewsFast-food operators cleared in landmark HFSS ad rulings
Complaints against ad campaigns by Burger King, Domino’s Pizza, KFC, Papa Johns and Uber Eats were rejected after the ASA concluded the products featured were not classified as high in fat, sugar and salt (HFSS)
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NewsCarlsberg strikes Sapporo UK distribution deal
The strategic partnership will see the Japanese brewer’s flagship premium lager produced and distributed for UK pubs and bars under a long-term licensing agreement
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Analysis & InsightWhy UK cinemas need to write their own script in 2026
Boutique chain Everyman has seen its share price fall by almost 80% over the last five years in the aftermath of Covid, writers’ and directors’ strikes and a poor slate of new movie releases
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Analysis & Insight‘It’s now or never’ – inside the campaign to cut VAT for hospitality
As it launches to consumers, MCA speaks to the movers and shakers across the industry who have come together to call on the government to reduce VAT to 10%
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NewsTaco Bell to bring Baja Blast to UK
The tropical lime-flavored soft drink, an exclusive Taco Bell partnership with PepsiCo, will launch nationwide tomorrow (30 June)