All PizzaExpress articles
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Interviews
PizzaExpress to be more 'nimble and agile' with formats
The group sees “lots of whitespace” to continue growing the brand in the UK and will become more creative in its approach to formats, amid an expansion push to reach 1,000 restaurants globally by 2030, CEO Paula Mackenzie tells MCA
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Analysis & Insight
The value of brand partnerships
From Heinz’s collaborations with GDK and Morley’s, Papa Johns x Tabasco to PizzaExpress’ tie-up with Schwartz, MCA explores the emerging trend for brand partnerships, and the potential for increased brand visibility, customer engagement and mutual growth
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News
The tools for omnichannel success
PizzaExpress and Wasabi Sushi & Bento will share their expertise on the tech that can help make sense of data and build loyalty at MCA’s Hostech Conference next month
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News
PizzaExpress achieves strong lfls in 2023, but profits turn to loss
PizzaExpress UK & Ireland achieved 8.3% like-for-like growth last year, but “stubbornly high inflation” impacted profits, with a total loss after tax of £7.5m for the group
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Analysis & Insight
The keys to loyalty scheme success
From the launches of PizzaExpress Club and Pret Perks to Wagamama’s more recent Soul Club, MCA writer Simon Brooke investigates what makes for a solid loyalty proposition, and why there’s scope for even more growth in this space
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News
PizzaExpress to launch new concept
The first ‘PizzaExpress Pod’ will open at the Tesco Extra store in Bursledon, Southampton, MCA understands
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Analysis & Insight
Summer menus showcase classic dishes reimagined
Whilst PizzaExpress returns to fan favourites for inspiration, Ole & Steen and Busaba embrace a reliable summer staple with strawberries and cream-themed dishes
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News
PizzaExpress to make airport debut at Gatwick
PizzaExpress will open its first UK airport restaurant at London’s Gatwick on 20 May, serving a breakfast offer exclusive to the new site
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News
PizzaExpress seeks new franchise partners
In partnership with Seeds Consulting, the pizzeria chain is currently searching for experienced operators with a commitment to become a multi-unit franchisee
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News
Bennett and Taylor step down from PizzaExpress
Jo Bennett has left the pizza chain after three years as chief business officer, while Stephen Taylor steps down as chief marketing officer
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Interviews
PizzaExpress pushing loyalty across all touchpoints
The omnichannel pizza brand is harnessing its PizzaExpress Club app to better understand consumer habits, improve advocacy, and drive frequency and spend, digital and loyalty director Arslan Sharif told delegates at MCA’s Hostech conference yesterday
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News
PizzaExpress launches on Just Eat for Business
The Italian casual dining chain is the latest restaurant partner on the corporate delivery platform, joining Pasta Evangelists, Wahaca and Yo! Sushi.
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Interviews
PizzaExpress: ‘It’s about going back to what made it incredible’
CEO Paula Mackenzie discusses how the brand is leveraging its heritage on its business transformation journey at MCA’s Restaurant Conference
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News
From Pizza Express to Nando’s: how restaurants are buying your loyalty
Dining chains have swapped discounts for loyalty schemes to reward regulars, while digesting their data, The Sunday Times reports
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News
Pizza Express decides not to make an offer for TRG
Parent company Wheel Topco has cited market conditions for not proceeding with a bid for TRG
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News
Pizza Express expands retail channel with frozen range
The offer aims to ”unlock new meal occasions at scale”, giving customers greater access to ”restaurant quality” pizzas at home
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News
PizzaExpress owners may make rival bid, TRG says
The Restaurant Group has said it will ‘carefully consider’ a rival bid, which may result in a bidding war between Apollo and PizzaExpress owners Wheel Topco
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News
Pizza Express Club app hits 2m members
The loyalty scheme launched in December 2021 and is a key strand of the brand’s digital transformation and omnichannel strategy
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Analysis & Insight
TRG/PizzaExpress combination offers ‘compelling logic’
MCA asks industry commentators about a potential bid by PizzaExpress owner Wheel Topco for The Restaurant Group, a deal that could not only see cost synergies but combine two of the high street’s biggest brands
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News
Pizza Express makes approach for TRG
The Restaurant Group has confirmed Pizza Express has made a request for information to evaluate a possible rival offer for the company