All McDonald’s articles – Page 15
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Analysis & Insight
Going Global: All gone to look for America
In the first of a two-part column on international expansion, Jasper Reid looks at the big prize for many operators – cracking the US – with some help from the A-Team of operators.
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Analysis & InsightBreakfast at Tiffany’s – and McDonald’s and Costa and…
With breakfast now the second most popular day-part behind lunch, MCA’s market insight director Steve Gotham discusses what, and who, has been driving its growth, and what we could see in the future.
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Analysis & InsightMark out of ten: Peely Peely Appealing
In his latest column for MCA, Mark McCulloch – the brand and marketing guru behind Supersonic Inc – considers McDonald’s Peely Peely TV campaign, as the fast food operator slowly ditches their most famous game-paign and goes more McDigital.
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Analysis & InsightTime for a chain reaction?
CVAs offer a lifeline for struggling chains. But long-term, can the very notion of a ‘quality chain’ survive this current casual dining crisis? In his monthly column for MCA’s sister-title Restaurant, Tony Naylor shares his, perhaps controversial, views.
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Analysis & InsightGender pay gap reporting: Has progress been made?
With the deadline now passed for operators to report their gender pay data for the second year running, MCA takes a look at the numbers from last year to see how they compare.
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Analysis & InsightBurger King – Still in McDonald’s shadow?
Eighteen months after Bridgepoint acquired the UK master franchise rights for Burger King, how is the brand performing in its long-fought rivalry with McDonald’s? MCA market insight director, Steve Gotham, looks at what consumer data can tell us.
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Analysis & InsightLoungers – the one and only?
This week, Loungers announced its much-anticipated intention to float. One line in the accompanying documentation caught the eye of MCA market insight director, Steve Gotham – that Loungers is “the only growing all-day operator of scale in in the UK with a strong reputation for value for money”. He delves into MCA’s wealth of data to determine whether this claim stacks up.
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Analysis & InsightInvestment is crucial to boost brand momentum
“The outperformers in the market are the ones who aren’t standing still,” Molly Johnson-Jones, head of customer and strategy at strategic consultants Stone & River told delegates at yesterday’s CGA Insight conference.
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NewsPapa John’s appoints global chief marketing officer
Papa John’s International has appointed Karlin Linhardt as its global chief marketing officer.
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Analysis & InsightFamily friendly winners unveiled
By 2045 one in seven UK residents will be over the age of 75, with the inevitable impact on the spread of generations being catered for by the hospitality sector. MCA’s market insight director, Steve Gotham, looks at which operators are best placed to appeal to a multi-generational family.
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News
Rocket Restaurants appoints new MD and strengthens board
Ireland’s Rocket Restaurants Group, the Eddie Rocket’s operator, has appointed a new managing director and welcomed former Subway executive, James Walker, to its board.
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NewsMcDonald’s acquires AI firm to drive personalisation offer
McDonald’s has announced a deal to acquire artificial intelligence company Dynamic Yield, understood to be worth c$300m.
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NewsCHIK'N confirms v2.0 on former BRGR Co site in Soho
CHIK’N, the fried chicken concept from the team behind Chick ‘n’ Sours, has announced its version 2, confirming a second store will open Wardour Street in Soho in May.
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OpinionMark out of 10: KFC
Mark McCulloch – the brand and marketing guru behind Supersonic Inc – gives his latest take on a marketing campaign by a prominent operator. Today he looks at KFC’s offer to open 300 of its kitchens up to customers, issued via a sponsored tweet.
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NewsOrange Buffalo secures debut site in Tooting
The Orange Buffalo, the New York wings concept, has secured its debut bricks and mortar site in Tooting Broadway, which will be used as a franchise model, MCA understands.
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NewsMenu price reductions in London boosts orders for Domino’s
A move to implement reduced menu pricing at a selection of company-owned Domino’s stores in London has resulted increased order count and like-for-likes, according to chief executive David Wild.
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Analysis & InsightThe future of click & collect
Delivery has been the platform arguably making bigger waves in the world of consumer convenience, but the opportunities around click and collect should not be ignored. Georgi Gyton looks at the prospects for growth, what trends are being seen by operators, and how the entry of Deliveroo to the arena might change the game. Featuring commentary from McDonald’s, Tortilla, K10, Chop’d and HOP Vietnamese.
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OpinionMark Out of 10: What’s the beef?
Mark McCulloch – the brand and marketing guru behind Supersonic Inc – gives his latest take on a marketing campaign by a prominent operator. Today, he looks at how Burger King capitalised on McDonald’s loss of its Big Mac trademark with a campaign, mocking up a Big Mac-inspired menu. Is BK’s bare-faced cheek to be admired or should the company be more focussed on promoting its own USP?
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OpinionPret: 'They've got so much credit in the bank'
Pret A Manger was voted most of admired brand by its peers in MCA’s Top of Mind for a tenth year in a row. Finn Scott-Delany finds out what makes it so appreciated by its peers.
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Analysis & InsightPersonalising the experience
As McDonald’s nears the completion of its Experience the Future store programme, the operator is increasingly looking for opportunities to boost the level of personalisation in its restaurants. Jason Clark, SVP, chief operations officer, McDonald’s UK & Ireland talks to MCA deputy editor Georgi Gyton about touchscreen kiosks, the opportunities for coffee, and the potential to expand its network of delivery partners.