Breakfast at Tiffany’s – and McDonald’s and Costa and…

Waffles has increased in popularity as a breakfast item

Source: Getty Images

With breakfast now the second most popular day-part behind lunch, MCA’s market insight director Steve Gotham discusses what, and who, has been driving its growth, and what we could see in the future.

 

THIS ARTICLE IS ONLY AVAILABLE TO TRIALLISTS AND SUBSCRIBERS

Already have an account? SIGN IN HERE

Gated access promo

Apply for a trial now to access exclusive news, insight and analysis of the UK’s dynamic eating and drinking out sector.

Learn more about MCA here

Alternatively subscribe for unrestricted access to all content. Contact us for more information enquiries@mca-insight.com