Analysis & Insight

Breakfast at Tiffany’s – and McDonald’s and Costa and…

2019-04-12T07:40:00

Waffles has increased in popularity as a breakfast item

Source: Getty Images

With breakfast now the second most popular day-part behind lunch, MCA’s market insight director Steve Gotham discusses what, and who, has been driving its growth, and what we could see in the future.

 

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