All McDonald’s articles
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OpinionWill Subway’s blueprint get it back on top in the UK?
The sandwich giant will be hoping its new growth strategy can bolster its standing against both established quick-service players like Greggs and hungry market challengers such as Jersey Mike’s
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NewsMcDonald’s UK&I testing hand-breaded chicken
The fast food giant has launched a four-month ‘operational pilot’ for hand-breaded chicken products across a small group of its restaurants in Dublin
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NewsLeading hospitality businesses to create 100,000 job roles for NEETs
Nando’s, Burger King, Premier Inn and Fuller’s are among those that have committed to hiring young people not in education, employment or training over the next three years
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NewsMcDonald’s UK&I appoints Danielle Harris as chief people officer
Harris brings more than 12 years of experience within the McDonald’s system, most recently serving as vice president of global people partner for corporate functions
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Analysis & InsightCan McDonald’s new strategy re-energise growth?
The fast food giant is looking to gain market share in chicken and beverages, defends its leadership in beef, while invest in its restaurants and AI operating system
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OpinionLimited time offers: too much of a good thing?
Valuable innovation strengthens what a brand is already famous for. Poor innovation sends a business chasing whichever flavour is trending that week, and distracts from the products that customers buy every day
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NewsMcDonald’s focuses on chicken, AI and franchise investment to reboot growth
The fast food giant has unveiled a new long-term global growth strategy centred on expanding its share of the chicken market, deploying artificial intelligence across restaurants and providing billions of dollars in support to franchisees
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NewsMcDonald’s UK&I appoints chief restaurant officer
Lee Homer was chief operating officer for McDonald’s Nordics as part of his role at Terra Firma Capital Partners, and has also held operational leadership roles at Waitrose and PizzaExpress
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NewsMcDonald’s to host immersive butcher shop pop-up
Opening for three days in Shoreditch this month, The Counter pop-up will recreate a traditional high street butcher shop complete with butcher’s blocks, premium cuts of British and Irish beef and hands-on experiences
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NewsFive Guys and Whitbread named for underpaying staff
Five Guys said the £54k underpayments identified by HMRC were caused by “technical differences in how payroll regulations were applied”, and have now been repaid
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NewsWendy’s shares drop as Trian parks takeover plans
The US fast food chain’s stock price fell after its largest shareholder shelved plans to pursue a take-private transaction for the company
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NewsWendy’s CEO: ‘We have let our value equation erode’
Bob Wright says the US fast food giant, which recently slipped from second to third among the big American burger chains, had become over-reliant on promotional activity and everyday-value strategies
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NewsPatrick Gerber leaves McDonald’s UK&I
The McDonald’s chief restaurant officer is leaving the UK after a year in post to join the US business in the same role
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Analysis & InsightSecret sauce: How demand for dipping is transforming QSR innovation
Once just an accompaniment to your fries, sauces are now developing a main character energy amid a growing influence from contemporary US chains and greater demand for customisation from diners
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InterviewsMcDonald’s UK&I CEO: ‘We’ve continued to strengthen customer connection and drive growth
Following publication of the global group’s Q2 results, Lauren Schultz tells MCA that a combination of menu innovation and culturally relevant campaigns has carried momentum into the second quarter
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NewsMcDonald’s Corporation: ‘Our international markets continue to demonstrate that our playbook is working’
The US fast food giant saw comparable sales across its international operated markets rise 1.5% in Q2 of FY26, led by continued momentum in the UK, Germany and Australia
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Analysis & InsightQSR continues to outperform wider eating-out market
The UK QSR market is forecast to reach £18.0bn in 2026, according to data from Lumina Intelligence, with turnover growth of 2.6% and outlet numbers increasing by 0.7%
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OpinionThe £1.3bn development with a projected 100m annual visitors
MCA takes a visit to Incipio Group’s multi-concept opening at the historic west London exhibition centre regernation of Olympia
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Analysis & InsightBritain’s drive-thru moment
What Chick-fil-A’s $9m lanes teach a nation that built its high streets first
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InterviewsMcDonald’s CEO: ‘Franchisees are gatekeepers of the culture I want’
Lauren Schultz believes the business acted “as swiftly and robustly” as it could in terms of the training it rolled out following allegations of sexual harassment, racism and bullying in its restaurants

























