All articles by Georgi Gyton – Page 115
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Analysis & InsightThe power of the PR stunt
With Greggs hosting a number of special Valentine’s Day pop-up restaurants within its stores this week, Georgi Gyton investigates how experiential marketing can be used to increase the brand presence of food and drink operators.
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Analysis & InsightFocus on: south east Asian dining concepts
Following the announcement that Leon is to open a Thai-inspired ‘fast food’ pop-up within one of its West End stores, in April, MCA took a look at how the market for south east Asian cuisine is performing and what’s expected in 2018
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NewsBrand watch: Domino’s Pizza
Despite the ever-widening range of options for consumers in the home delivery market, Domino’s remains the best known operator and continues to grow sales. Georgi Gyton examines how the brand has focussed on offering a different experience to many of its competitors in the delivery field.
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Opinion
Every day is a discount day
A necessary evil or just the norm? Georgi Gyton investigates the growing spread of discounting, and asks what we can expect from the year ahead.