All Marketing articles
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NewsBrewDog looks to move on from past ownership
Signaling a ‘new era’ under owner Tilray Brands, a major new marketing campaign nonetheless falls back on irreverent wordplay
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NewsSwingers rebrands as ‘Home of Rivalry’ in push beyond crazy golf
The competitive socialising company said the rebrand gives it a platform to expand into a wider mix of games, events, food and drink experiences
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NewsLina Stores appoints new marketing director
Hannah Clark joins the Italian deli and restaurant brand from Urban Pubs & Bars
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NewsZizzi returns to TV advertising with Christmas campaign
Zizzi’s Christmas advert will mark its first TV advertising campaign since 2021 and forms part of the brand’s wider investment in building brand salience ahead of the festive trading period
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NewsBrewDog rapped over ‘socially irresponsible’ Facebook adverts
The adverts, seen in July, advertised a ‘bottomless beer’ offer run by BrewDog that entitled consumers to 90 minutes of unlimited beer for just £19.95
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NewsKuvi Hospitality builds senior team as it looks to scale Coyo Taco
The hospitality investment platform, led by CEO Shereen Ritchie, said the appointments deepen its capabilities across finance, brand, consumer insight and strategic development as the business moves into its next stage of growth.
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NewsFirst Table raises £5m in new funding
The restaurant booking platform that gives diners 50% off their food bill during off-peak times is looking to deepen its presence in the stand-out markets, the UK and Ireland
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News50 Best rebrands as The 50
The new identity brings together William Reed’s globally recognised rankings, awards, content and the discovery platform under one clear and distinctive master brand
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OpinionCan the culture wars fuel the rise of a new QSR brand?
Austin’s Dad is using dog-whistle politics and anti-woke ragebait to generate interest ahead of its bricks-and-mortar debut, which its relentless social media output suggests is imminent
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Analysis & InsightBeyond delivery commission: The fight for customer data
The battle over delivery commission is becoming yesterday’s argument. As Britain’s platforms adopt the American advertising model, the real contest is shifting to something far more valuable: ownership of the customer
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NewsMcDonald’s to host immersive butcher shop pop-up
Opening for three days in Shoreditch this month, The Counter pop-up will recreate a traditional high street butcher shop complete with butcher’s blocks, premium cuts of British and Irish beef and hands-on experiences
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NewsHeavenly Desserts unveils new name
The group’s new Crawley location will launch as Heavenly, with the updated moniker reflecting the brand’s expansion beyond desserts into coffee and brunch
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NewsOlivia FitzGerald to join Airship & Toggle as CEO
The former chief sales and marketing officer for Zonal will take the reins of the integrated CRM and hospitality commerce platform in November, succeeding co-founder Dan Brookman
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InterviewsParogon Group: ‘There’s been a significant shift in how people are dining out’
Co-founder Richard Colclough tells MCA the rise of GLP-1 use among diners has hit starter and dessert sales with the group responding by expanding its salad and healthy food options
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NewsBuzz Bingo attracts new generation of players
The company, formerly Gala Bingo, said that sales were boosted last year by investment in its 76-bingo hall estate to make it more appealing to a tech-savvy generation, with half of its 190,000 new customers under the age of 35.
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NewsTimothy Taylor’s undergoes brand refresh amid £9m brewery investment
The 168-year-old West Yorkshire business said that while the look of the brand was evolving – with an updated logo, pump clips, glassware and bottles, its beer and brewing philosophy remained the same.
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NewsClaridge’s operator bets on US and UK visitors to offset Middle East
Maybourne chief executive Marc Socker tells the FT the group has ‘proactively pivoted’ to other areas to counter drop in Gulf bookings
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NewsForget Starbucks coffee - Gen Z like their drinks ice cold
Social media, personalisation and high margins are reshaping the beverage market, reports the BBC, prompting Starbucks and rivals to rethink their menus
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NewsJames Watt unveils Fool’s Fix ‘detoxification’ drink
The BrewDog founder’s new hydration beverage is designed to be consumed after drinking alcohol as a ’recovery remedy’ containing electrolytes, vitamins and minerals
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NewsWendy’s CEO: ‘We have let our value equation erode’
Bob Wright says the US fast food giant, which recently slipped from second to third among the big American burger chains, had become over-reliant on promotional activity and everyday-value strategies