All Farmer J articles
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InterviewsInternational growth: ‘The rewards and benefits are there’
Going global may involve lengthy processes, but for WatchHouse, Farmer J and Sandwich Sandwich there are huge opportunities to be had outside the UK, they told MCA’s Food to Go Conference
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OpinionDreaming of global growth
From New York, to the Republic of Ireland, to the Middle East, ambitious British brands are looking outwards to international opportunties, MCA’s Food to Go conference heard
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InterviewsJonathan Recanati: ‘We’re now going through a mega growth phase’
The Farmer J founder has said his initial aim to open 50 sites under his field-tray concept ‘feels small’, adding that his ambition is now ‘far bigger’
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NewsOpenings of the week
MCA rounds-up the latest openings news, featuring Dave’s Hot Chicken, Brunning and Price, Alley Cats Pizza, Padella and more
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NewsFarmer J secures £17.5m in new funding
The investment, led by existing backer Beringea and a new global hospitality investor, will support its New York debut, plus three more London openings before year-end
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NewsFarmer J grows revenue by +50%
The field-tray concept, led by Jonathan Recanati, is expecting to open a further six sites in the UK in 2026, as well as a second site in New York.
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Analysis & InsightAutumn menus serve up health-forward indulgence
Cosy flavours return to food to go this autumn, but operators are balancing indulgence with protein-rich, functional, and plant-based offerings
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NewsOpenings of the week
MCA rounds up this week’s biggest openings stories, featuring Honest Smash + Grab, Hickory’s, BrewDog, Urban Pubs & Bars, and more
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NewsFarmer J looking to accelerate expansion next year
The business is looking to capitalise on the +20% like-for-like growth it has achieved so far this year, with six to eight London openings planned in 2025, founder Jonathan Recanati tells MCA
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Analysis & InsightBeringea: ‘Farmer J has flourished’
Managing partner Stuart Veale explains the rationale behind Beringea’s recent £5.5m investment in the London-based brand and explores its growth to date
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InterviewsSowing the seeds of success: How Farmer J is disrupting lunch al desko
Jonathan and Ali Recanati’s 10-strong fast casual business is set to cross the pond following a £5.5m investment
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NewsFarmer J secures £5.5m investment
The funding round, led by venture capital firm Beringea, will aid the London-based concept to expand within the UK and launch internationally
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NewsEdition Capital backs Farmer J
Farmer J currently has 10 locations in London and looks to expand further in the capital, in the UK, and eventually internationally
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InterviewsFarmer J adapts model to focus on customer experience
Founder Jonathan Recanati said its first West End site in Regent Street felt more like a restaurant than a fast food outlet
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Analysis & InsightEnergy cost pressures mean ‘it’s impossible to plan’
The challenges posed by energy costs and the need to review restaurant design to capitalise on delivery sales, were debated at a special leaders’ roundtable at MCA’s Restaurant Conference.
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NewsIn pictures: MCA’s Restaurant Conference 2022
Taking place at on 22 September, the conference featured big name speakers from McDonald’s, Nando’s, The Wolseley Hospitality Group, JKS, Heart with Smart Group, Mowgli and Caravan
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NewsFarmer J: The man on a mission to bring ‘forkin good food’ to London
The Evening Standard interviews Jonathan Recanati, the former Deutsche Bank employee drew inspiration from US fast food brands to create Farmer J
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NewsMCA Restaurant’s Conference reveals stellar line-up
McDonald’s COO Gareth Pearson, Mowgli founder Nisha Katona and JKS Restaurants CEO Jyotin Sethi join the conference on 22 September
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Analysis & InsightInvestor view: ‘Huge availability of property’ coming
Investment hunger for food-to-go opportunities will build post-pandemic and focus on category leaders and the strongest operators, MCA’s Food To Go conference has heard.
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NewsAndrew Walker joins Farmer J as NED
Former chief executive of EAT Andrew Walker has joined the board of all-day London eatery Farmer J as a non-executive director.




























