M&C Report talks to Amir Chen, chief executive of Apostrophe Cafes, about his best investment, his best business decision and the best piece of advice he’s ever received.
What’s the most important action the industry can take to encourage the consumer? Greater awareness of the industry’s contribution to the economy and its world-leading status.
What single action could Government make that would make a difference? Reduce VAT on F&B purchases, rein in rates increases.
What is your top priority? Making sure Apostrophe remains ahead of the curve as much as it was five and 10 years ago.
What has been your best investment? Buying a home in central London.
What has been your best business decision? Being relentless about the brand ethos.
How much has your business changed to combat the recession? Rising fixed costs have had a greater impact than the recession - we’ve had to extend the product range in reaction.
What is the best piece of advice you have ever received? Focus on what you do best.
