All Wagamama articles – Page 10
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NewsThe Highs and Lows of Promotions
In recent weeks I have looked into various elements of economising behaviour by consumers, including targeting low prices and more spending at weekends as opposed to weekdays, today’s focus is on the widely prevalent, yet potentially damaging, practice of promotional activity. Key questions asked include whether its usage is rising, who’s buying into the offers the most and what are the most popular promotion types. The core focus area is the key dinner day-part within the chain restaurant sector and the source of answers is MCA’s consumer tracking service, the Eating Out Panel.
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NewsJo Fleet named ‘unsung hero’
Flat Iron, Wagamama, Caravan and Lina Stores were among winners at Restaurant magazine’s R200 Awards held in London last night (4 December).
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NewsA successful restaurant story – Nando’s
How about this for a straightforward, five point recipe for scalable restaurant success? Step 1, target the highest eating out frequency demographic with a highly affordable offering. Step 2, develop a distinctive proposition that avoids imitating any direct competitor. Step 3, keep the product offer tight to support consistent product quality. Step 4, develop a format strategy that works across multiple locations while not overpaying for sites. Step 5, work hard on building loyalty and repeat custom.
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NewsAnother Deliveroo ad banned for misleading customers
The ASA has banned a recent Deliveroo TV ad for misleading consumers. The ad showed a woman receiving a Deliveroo order to her home, then handing out meals from various restaurants to her family and friends from a single bag, calling out “Chinese, KFC, Wagamama, Greek salad, Pizza Express, Burger King, Five Guys, Doner, Buon Giorno Italiano, prawn crackers…” before disappearing into the bag.
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Analysis & InsightDelivery menus 6% more expensive
Average dish prices are 6% higher on delivery menus compared to in-restaurant menus, MCA analysis reveals.
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News
Hop Vietnamese closes in on crowdfunding target
Hop Vietnamese has raised more than three quarters (81%) of its £750k crowdfunding target, with 19 days still left to go.
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NewsAnalysts’ verdict: JP Morgan and Goodbody on Wagamama
Wagamama’s second quarter trading update may have revealed its lowest like-for-like growth rate since Q4 2016, but according to analysts at JP Morgan this is missing the point.
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NewsMamago opens its doors on London’s Fenchurch Street
Mamago, Wagamama’s ‘little sister,’ is to open to the public today at 120 Fenchurch Street with a new menu adapted for the to-go site. Consumers should expect healthy, fresh food prepared in around four minutes or less, the website promises.
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NewsWagamama continues positive streak with 6.3% lfls growth
Wagamama has reported UK like for like sales growth of 6.3% for the 22-week period to September 29 2019.
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Analysis & InsightFranco Manca scores UK’s favourite dish
Franco Manca’s chorizo & mozzarella pizza has been named the UK’s most popular menu item by ratings app TopDish.
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OpinionThe profitable Pickup paradox
At first glance, Deliveroo’s latest development, called Pickup, is a perfect paradox. Normally Deliveroo only fails to deliver when one of its more myopic drivers fails to find the right front door, now it’s being built into the business model. How can a business literally named after delivery not deliver?
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NewsWagamama grab-and-go concept to launch 26 November
The Restaurant Group’s Wagamama food-to-go spin off, Mamago, is to launch on London’s Fenchurch Street on 26 November.
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OpinionSchool of Woky
In just a few years former Masterchef contestant Larkin Cen has created a mini-empire in Bristol and is eying an opening in Cardiff. He can now be considered one of the UK’s most exciting Chinese chefs.
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OpinionChange is happening everywhere
Seismic shifts are sweeping through the sector thanks to a combination of M&A, technological developments and consumer behaviour. Who knows what’s going to happen next?
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Opinion
Detangling digital transformation
Companies that have embraced digital transformation have the ability to plug in technology overnight, without significant cost, to identify what will drive a commercial return, without hampering operations. The benefit to our industry is entirely transformational, says Fourth’s group chief technical officer Christian Berthelsen.
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NewsTallboy made group CIO of TRG
Wagamama chief information officer Richard Tallboy has been promoted to group CIO of parent company The Restaurant Group, MCA understands.
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NewsPizza Express has reasons to be cheerful - and remain vigilant
Back of house, the management of Pizza Express clearly still has much on their plate as they seek to stabilise the finances. But, to their credit, the front of house execution is not being undermined. In fact, MCA’s latest quarterly consumer research finds the business has several reasons to be cheerful.
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NewsWagamama removes raw peanuts from dishes
Wagamama has taken the decision to remove raw peanuts as an ingredient from its kitchens, in the wake of a greater focus in the sector on the dangers posed by allergens, MCA can reveal.
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NewsShake-up at McDonald’s after Easterbrook fired
Steve Easterbrook has been fired from his role as chief executive and president of McDonald’s Corporation after admitting he had a consensual relationship with a colleague – a violation of company policy.




























