Carlsberg UK has launched DraughtMaster, a new beer dispense solution for bars and food-led outlets, which the company said would be a “step-change in the availability of quality draught beer in the UK on-trade”.

The technology enables restaurants and casual dining outlets with limited space to stock premium lager and craft beer, requiring only water, a power supply, drainage and space for installation.

Per Svendsen, vice president on-trade at Carlsberg UK, said: “DraughtMaster is one of the biggest innovations in the on-trade for decades, and is a game-changer for venues serving low to medium volumes of beer. The system delivers multiple benefits including fresher beer, higher yield, easy cleaning and the opportunity to offer more choice to consumers in the on-trade. Furthermore, we will now finally remove the hassle of Co2 cylinders and empty kegs.

“We are committed to providing our customers with the latest technology to support their businesses. DraughtMaster is a proven Carlsberg initiative and is currently operating in 16 countries around Europe including Italy – a market where 90% of Carlsberg products poured in the on-trade now uses DraughtMaster technology.”

Developed by Carslberg over 10 years, the DraughtMaster uses 20 litre PET kegs, replacing Co2 with an in-built air compressor. The modular structure allows the rotation of up to six draught beers.

The system also claims to extend the beer’s shelf life to 31 days, compared to 5-7 for a traditional steel keg, due to it having no contact with oxygen throughout the process.

The current Carlsberg UK DraughtMaster portfolio currently consists of Brooklyn Lager, Poretti 3, Poretti 9, Carlsberg Export, Shed Head, and Grimbergen Blonde, with more of the brewer’s premium brands scheduled to come on board in early 2017.