All Pho articles
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Event NewsPho: ‘Digital touchpoints are important, but so is human connection’
Targeted content and personalisation are effective at driving awareness and engagement, but brands need to remember that real life experiences help create that emotional connection with a customer, Pho’s marketing director Libby Andrews told Hostech
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EventsFuture trends, AI, robotics and loyalty at Hostech 2025
Leading hospitality brands reveal the strategies, technologies and investment priorities shaping the future of guest experience next month
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NewsHostech boasts bumper line-up for 2025
Costa Coffee, Pizza Pilgrims, Pho, Turtle Bay, Comptoir and 200 Degrees join the line-up of panellists at MCA’s Hostech Conference next month
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OpinionThe future of Gaucho under Baton Berisha
With Baton Berisha now at the helm of Rare Restaurants, what could the next chapter herald for Gaucho? Dominic Walsh charts the steak restaurant’s potted history and discusses the formation of Arcturus Group
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NewsTriSpan-backed restaurant brands form Arcturus Group
Pho, Rosa’s Thai, and Mowgli will be become part of a new holding company, led by group CEO Jason Cotta, to create the UK’s largest multi-brand casual dining operator in the Asian segment
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InterviewsPho invests in driving delivery sales
Marketing director Libby Andrews told MCA’s Restaurant Conference that the Vietnamese restaurant group is working to raise brand awareness as it builds its presence around the country
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InterviewsPho gears up to reach 65-site milestone
CEO Patrick Marrinan speaks to MCA about leveraging the brand’s success across formats and geographies as the TriSpan-backed Vietnamese restaurant group makes its mark across the UK
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NewsPho sales top £70m
The TriSpan-backed Vietnamese restaurant group achieved like-for-like sales growth of 5.2% in FY24, with two openings in the pipeline
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NewsPho continues expansion amid sales growth
The Vietnamese restaurant group reported turnover of £58.3m for the year ended February 2023, with an “extensive pipeline” of new sites being progressed
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NewsOpenings of the week
MCA rounds-up this week’s biggest openings stories, featuring Inception Group, Pho, Roxy Leisure, Flat Iron and more
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NewsPho posts return to profit
The Vietnamese chain has posted its first results since the pandemic for the year ended February 2022, with turnover increasing 109.1% to £43.7m
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InterviewsRobin Rowland: ‘Pho deal was fantastic for both sides’
TriSpan’s Robin Rowland and Pho MD Patrick Marrinan spoke to MCA about their Investor of the Year win, why the magic of the brand lies in the founders, and its development journey since the deal
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InterviewsPho: ‘We will maintain our regional bias’
MD Patrick Marrinan told MCA the strength of its business outside London was a “saving grace” throughout the pandemic, with the regions to be key pillar of its annual target of up to seven new openings
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Analysis & Insight‘TikTok has completely transformed our business’
Pho, Pizza Pilgrims and Turtle Bay tell Hostech how social media marketing has changed how they interact with customers and build loyalty
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NewsHow social media can ease recruitment crisis
Libby Andrews of Pho will tell Hostech how the brand’s viral recruitment vidoes on TikTok have helped it tap into a younger segment of the workforce
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NewsVideo: Retailers’ Retailer Awards 2022
Watch highlights from MCA’s prestigious annual awards held at The Guildhall last month, where leaders of the sector came together to celebrate for the first time in three years
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InterviewsPho has ‘ton of whitespace’ for expansion
Managing director Patrick Marrinan told MCA the Vietnamese-inspired brand would up the pace of expansion under TriSpan, but at “sensible numbers”
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NewsPho business proves ‘resilient’
The Vietnamese-inspired concept said the success of its off-site dining channels allowed it to emerge from lockdowns in a strong financial position
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Analysis & InsightThe slow simmer of Pho
Pho has taken a slow and steady approach to growth, seeing it reach 30 sites over 15 years. As TriSpan acquires a majority stake in the brand, Finn Scott-Delany examines the trajectory of the Vietnamese noodle specialist, and how it might be accelerated under the man who grew Yo! Sushi to 100 sites.
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NewsPho has ‘competitive advantage’ in post-pandemic landscape
Pho, the Vietnamese restaurant group, is confident it can return to its expansion strategy once restrictions are lifted and the business has stabilised.