Marugame Udon’s chief executive Keith Bird will take part in an exclusive Q&A at MCA’s Restaurant Conference next month.

The fast-casual Japanese noodle and tempura specialist from Japan, is looking to make a splash in the UK with its recently opened Liverpool Street debut, and a further three London sites in the pipeline opening before the end of the year.

Part of the global expansion plan to reach 6,000 sites, Keith Bird, chief executive of the Capdesia and Toridoll backed European master franchise will explain why the UK market is hungry for a specialist offering at a quick service price point.

Taking place at the London Marriott Hotel, Grosvenor Square on Wednesday 3 November, the annual sell-out conference returns for its first live event since 2019, and will see sector leaders coming together to network, share vision and strategy, and digest the current dynamics of the sector through a day of keynote speeches, insight presentation, panel discussions and Q&As.

Also speaking on the day is KFC’s UK & Ireland MD Paula Mackenzie; Five Guys CEO John Eckbert; Corbin & King CEO Jeremy King; Minister Paul Scully and former Waitrose MD and founder of WorkL Lord Mark Price. The agenda also features panel discussions covering the big issues around property, people and culture, sustainability, and more.

Full agenda now available! To find out more and book places click here, or email Laura Tudor at

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