Marugame Udon, the world’s largest udon noodles and tempura restaurant chain, has announced its European debut in London’s Liverpool Street.

The brand, which has more than 800 fast casual restaurants in Japan and a further 250 across Asia, the US and Russia, announced it was coming to London last summer by way of a new joint venture between Tokyo-listed Toridoll Holdings Corporation and Capdesia, the private equity backer of Wasabi.

Marugame Udon (Europe) will become the master franchisee for the region with the 4,000 sq ft restaurant straddling Middlesex Street and Widegate Street to be followed by a roll out plan involving a combination of owned and franchise operations in the UK and Europe.

The company, which is headed in the UK by Keith Bird, the former chief operation officer of GBK, hopes to eventually operate 6,000 restaurants worldwide.

The value-led fast-casual offering features main courses starting at £3.45.

Bird said: “We feel the market is now ready to embrace a more authentic and specialised offer but at a very affordable price point - essentially a fast-casual offer, in terms of quality of food and experience, but closer to QSR prices.”

Marugame Udon specialises in sanuki udon noodles, which are produced daily on-site using Japanese imported machines.

Marugame Udon Liverpool Street is expected to open in July.