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All Marketing articles – Page 11
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NewsGaucho names group marketing director
Marie Da Silva joins the steakhouse group having previously worked in senior marketing positions for the likes of Caprice Holdings and The Ivy Collection
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NewsSubway expands vegan range
The Smashed Falafel Sub will be trialled in 300 UK stores from today (7 January) until 24 March, which will be rolled out alongside a six-piece side portion of falafel bites
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NewsPopeyes launches refreshed savers menu
The fried chicken brand’s new Shatter Crunch Savers range features 28 items with prices starting at £1.99
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NewsJohn Vincent looking to return Leon to expansion trail following turnaround plan
Vincent says he expects to be back on the expansion trail with plans for as many as 100 UK outlets, mostly in London, over the next four years
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NewsSides to make Scottish debut next year with double opening
Managing director Aaron Moore-Saxton says expanding into Scotland has been ‘a huge ambition’ for the fried chicken chain, which recently revealed plans to double its estate each year
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NewsIn at the deep end: Popeyes launches cup-sized dips in a ‘UK first’ for QSR restaurants
The fried chicken chain is taking the fight to rival US brand Raising Cane’s with the rollout of its three-strong, super-sized dips range
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Analysis & InsightDigital connections: How operators are deepening customer relationships through loyalty
Digital and marketing specialists from Domino’s, Itsu and Bella Italia reveal how their loyalty offers are building a greater rapport with customers online and driving sales
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NewsBaton Berisha hails ‘true evolution’ of Gaucho brand as Christmas bookings up 40%
The steakhouse group’s CEO says the brand is ‘moving with clarity, purpose and renewed energy’, despite recent accusations of ‘greenwashing’ and criticism related to tronc distribution changes
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InterviewsKaspa’s Desserts: ‘We feel we turned a corner’
The dessert franchise says its overall turnover volumes are over £100m as it targets greater expansion in the Midlands, Ireland and Scotland.
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Analysis & InsightMarston’s targets expansion of 'sports lover's dream' Grandstand concept
CEO Justin Platt says the pub group’s five new concepts, each one targeted at a different core consumer demographic, present a ‘real growth opportunity’ going into the new financial year
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Weekend PressGood things will come from Guinness v Murphy’s price war
Guinness now faces a mounting battle with its rival Heineken, which is hoping to steal a march with its own Irish stout, Murphy’s, The Times reports
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Weekend PressFarewell regular flat white. ‘Functional’ coffees are hitting the high street
Coffees made with extra ingredients like mushrooms, protein and collagen are moving from niche wellness corners into the mainstream, the BBC reports
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NewsHard Rock looks beyond traditional model with new nightlife experience
The famous music-themed restaurant describes the immersive cocktail offer, its first concept launch since the pandemic, as a ‘major strategic evolution’ of the brand
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NewsPlant-based products may no longer be able to use ‘meaty’ labels under EU law
Vegetarian and vegan ‘burgers’ or ‘sausages’ may have to relabelled in the UK as a result of the country’s new trade agreement with the EU
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NewsVagabond launches direct to consumer platform
The bar group, which is backed by wine retailer Majestic, says the new platform will ‘bring its signature self-pour discovery experience into homes across the UK’
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InterviewsLaine: ‘We’re built by young people for young people’
The Brighton-based pubco has launched its first site in Norwich under its Dead Wax brand as it continues to place greater emphasis on the Gen-Z market and data-driven expansion
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Analysis & InsightAre drinks the way to Gen Z diners’ hearts?
The surge in popularity of drinks such as matcha and bubble tea among younger consumers has led QSR brands to give their beverage offers a glow up. Is it enough to entice them into their venues?
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Analysis & InsightDrinks giant Diageo gambles on Guinness Zero boom
Diageo is pinning its hopes on a boom in sales of its non-alcoholic Guinness Zero to revive investor confidence, the Daily Mail reports
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NewsThe spud wars: SpudBros fire off legal letter to potato pretenders
Newly launched Portsmouth operator The Spud Father has accused SpudBros of placing ‘stress and worry’ on the business after being threatened with legal action over its name
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OpinionNo longer cheap as chips – QSR embraces the £5 meal deal
Amid a clamour for customers, more and more QSR operators are introducing their own meal deals all pitched around the same price point in a hopeful bid to demonstrate value