All Dessert parlours articles
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NewsHeavenly Desserts unveils new name
The group’s new Crawley location will launch as Heavenly, with the updated moniker reflecting the brand’s expansion beyond desserts into coffee and brunch
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Analysis & InsightSugar rush: inside the UK’s growing dessert market
With a flurry of concepts entering the market and established players continuing to expand, the UK’s dessert sector is developing into a sizeable and increasingly diverse category
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NewsKrispy Kreme UK ‘on the path to sustainable, profitable growth’ through turnaround plan
The doughnut brand said it took ‘decisive action’ to reset the foundations of the business last year amid increased losses and a small drop in revenue
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NewsOpenings of the week
MCA rounds up this week’s biggest openings stories including Big Mamma’s latest London venture, a new era for Gaucho Manchester, and the concept taking over iconic City restaurant Simpson’s Tavern
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NewsOpenings of the week
MCA rounds up some of the most anticipated new openigs, including a new concept from the founder of Milk Beach, a rooftop bar in Bloomsbury and a new private dining room from Nieves Barragán and JKS
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NewsOpenings of the week
MCA rounds up the latest openings news from across the hospitality sector, featuring Quaglino’s, Wagamama, Vagabond, Chaiiwala and more
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InterviewsLola’s plans healthier range of cupcakes
The brand plans to introduce fresh handmade products that are higher in fibre and appeal to wellness-conscious consumers, according to managing director Asher Budwig
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NewsOpenings of the week
MCA rounds up this week’s biggest openings stories including a second London location for Parisian smash burger import, Dumbo, and the European debut of Australian frozen yogurt brand Yo-Chi
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NewsCreams signs deal for US expansion
The dessert café chain expects to open its first US store in Scottsdale, Arizona early next year, after recently announcing its first overseas expansion agreement for Greece and Cyprus
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NewsJunk Group plans four new openings
The French hospitality group will open new sites under its viral smashburger brand Junk, as well as cookie concept Puffy, in Mayfair, Spitalfields and Covent Garden
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NewsCreams announces first international expansion plans
The dessert chain has signed a master franchise agreement to launch in Greece and Cyprus, with the first store expected to open in Athens later this year
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NewsCreams partners with Mockingbird Raw Press for summer drinks line-up
The dessert cafe chain has collaborated with the premium cold-pressed juice brand in a push to innovate its drinks offer and reach new occasions
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NewsOpenings of the week
MCA rounds up the week’s biggest openings stories, with chef Yotam Ottolenghi’s first Scottish restaurant, a new pub-with-rooms from Chickpea Group, a new restaurant from Six by Nico, and more
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NewsCreams moves to trademark ‘Froffle Toast’
The French toast and waffle hybrid has sold more than 5,000 units since launching on menus across the dessert cafe chain’s estate
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NewsYousif Aslam exits Heavenly Desserts
Aslam, who founded the dessert café franchise with Mohammad Imran back in 2008, says he leaves the business in the hands of ‘a highly capable and committed leadership team’
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NewsCreams completes strategic transformation
The 100-strong dessert café brand said it has successfully completed its repositioning towards a franchise-led, manufacturing-driven and scalable operating model
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NewsCreams: ‘We’re seeing a massive increase in late night sales’
CEO Everett Fieldgate said customers may be gravitating away from the pub towards lower-ticket experiences, as the dessert cafe chain looks to differentiate its brand through menu innovation
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InterviewsAmorino: ‘100 sites is a conservative number’
The 42-strong gelato chain is expanding with 10-15 new openings per year – but UK managing director Max Aceto tells MCA there’s much more potential for the future
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NewsHeavenly Desserts looking to taper UK expansion this year
Heavenly Desserts is likely to slow its rate of expansion in the UK this year, given its current scale at 60+ locations, and its increasing focus on international openings, managing director Yousif Aslam told MCA.
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NewsHeavenly Desserts moves into retail
The dessert café franchise is to launch a range of milk cake trays under the first phase of a wider retail strategy


























