Second Cup, the Canadian coffee shop-meets-casual-dining chain, will make its London debut next month, M&C has learnt.
The group, which has signed commitments to open 90 sites in the UK over the next five years, will open at 216 Portobello Road after making its UK debut in Manchester last year.
The brand is believed to have signed a partnership development deal with an unnamed Saudi Arabian company to open 10 sites in central London
It hopes to open a further location in Birmingham before the end of the summer.
Jim Ragas, president of Second Cup International, told M&C that the brand hopes to have to over 200 sites committed by the end of this year.
Ragas said: “The UK market has always been a very sophisticated and vibrant coffee/café market with great local operators. Our strength is working very closely with local franchise partners to develop their individual regions and making sure we quickly respond to customer wants and behaviour.
“We pride ourselves on always putting the guest first and making sure we only serve the best. We believe there is a lot of room for growth in the UK market over the next five to 10 years.”
The group currently operates more than 600 sites globally.
