Heineken unveils pub growth drivers to unlock £1bn in sales

Based on new global research into drinking attitudes of millennial consumers, the brewing giant has launched a new ‘Enjoy Heineken Responsibly’ campaign

Heineken UK has unveiled a research paper which it says can boost the pub trade by more than £1bn over the next three years.

This article is available to MCA News subscribers and trialists only

If you already have access, please SIGN IN

Gated access promo

Apply for a free trial or subscribe

to get access to MCA’s news & analysis service

  • The latest industry developments and trends into your inbox every day
  • Major announcements via breaking-news email alerts
  • Inspiration and insight from interviews with leading industry players
  • Monthly consumer insight analysing eating & drinking out behaviour
  • Details on innovative emerging operators

For subscriptions enquiries, please email enquiries@mca-insight.com or call +44 (0)1293 610343

If you already have access, please SIGN IN