Heineken UK is to make its largest annual investment in Star Pubs & Bars this year, putting in £44m – more than double the £20m it invested in 2017.

Around a quarter of the Star Pubs & Pubs estate – 2,900 pubs – will benefit from the investment programme, which includes 140 major capex projects with an average spend of £170k, said Heineken.

It will be spent on ensuring each pub’s proposition is the right fit with the local area, covering all elements including food, service and atmosphere. Around 1,000 new jobs are also due to be created as a resulted of the investment.

David Forde, UK managing director of Heineken, said: “We are passionate supporters of the Great British Pub and believe that well-invested pubs run by skilled and motivated operators will continue to prosper.

“We believe that our commitment to investment, and understanding of consumer trends, will help our licensees’ businesses to keep growing and ensure that the Great British Pub remains at the heart of British life for generations to come.”

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