Just Eat has seen a significant rise in order volume during the breakfast and lunch day parts, with delivery across occasions becoming “entrenched” among younger customers.
Speaking at the launch of the delivery company’s inaugural impact report in London yesterday (30 April), UK MD Claire Pointon said Just Eat has seen growth in the number of 18-24 year olds using the platform, especially in the grocery category and late night day part.
“We’ve seen growth through grocery, which has also helped basket size,” Pointon said. “If people see it delivering on its promise once, they’ll order again and add more to their basket.
“Delivery has become more of an everyday thing than a weekly treat…if there’s a need-based opportunity, it can de delivered, and it’s convenient, consumers will opt in.”
Just Eat now has 1 million customers shopping for groceries through its platform, as well other non-food items such as flowers for occasions, according to Pointon.
“Valentine’s Day and Easter were interesting for us. People want convenience.”
The platform is also in the process of implementing AI to improve the search process on the app, as well as in-car ordering for customers on their way home.
Pointon also presented key findings from the report, which found that Just Eat – and its 88,000 restaurant and retail partners – have contributed £3.5bn to the UK economy.
The majority of these are small independent businesses, according to the report.
