One in three people plan to cut back on drinking away from home — and nearly half say they will eat out less — in the next 12 months, according to a new survey.
The YouGov survey of 2,103 British adults, commissioned by the Wine & Spirit Trade Association (WSTA) in its new Quarterly Market Report, found that 34% said they would cut back on going out for a drink and 46% said that eating out from home would suffer.
The report also highlighted the stark difference in the performance of the on-trade, which is in decline across most drinks categories, and the off-trade.
The survey also found that a number of other leisure activities would lose out because of personal household cutbacks, these included: 40% who said going out for entertainment would suffer and 20% who said they would cut back spending on a satellite TV subscription
The breakdown showed 50% of women, and 50% of the 25-34 age group, would cut back on going out for meals.
The report used data from CGA Strategy, Nielsen, and others to show the state of different categories in the on and off-trades for the quarter.
It highlighted a decline in on-trade volumes across all alcoholic drink categories, and a value decline for all categories except standard lager and cider. In contrast, figures for the off-trade show value growth across all categories except fortified wine. Volume growth is recorded in all categories except ales and fortified wine.
Jeremy Beadles, WSTA chief executive, said: "The signs are that consumers remain cautious about their spending and will look to cutback on going out if necessary.
"However businesses that get the offer right are still doing well.
"Behind the headlines there are clearly opportunities for growth. For example, golden rum sales in the on-trade are up in value by over 18% during the past year and sparkling wines are up over 11% in value in the off-trade."
