All Honest Burgers articles
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InterviewsHonest Burgers: ‘AI is like a new employee that you need to train’
The restaurant group launched its own AI assistant ‘Pickle’ earlier this year, which has now absorbed the entirety of its employee handbook, procedures and troubleshooting steps, and is available 24/7
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NewsHonest Burgers turns a profit for first time since 2020
The burger restaurant company has re-financed its debt to enable further expansion, with the new bank facilities expiring in 2030
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NewsHonest Burgers CMO steps down
Marcus Denison-Smith has stepped down after three years with the restaurant brand
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OpinionHonest Burgers and the revolving CEOs
A survivor of the burger restaurant specialists, Honest has ambitions to quadruple its estate and roll out a QSR smashburger spin-off. But is its difficulty in keeping hold of its CEOs holding back its expansion ambitions?
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NewsHonest Burgers appoints new CEO
Former CFO and interim CEO Matt Brandon is stepping up to lead the brand, following the departure of Kevin Styles after just six months in charge
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NewsHonest launches first digital loyalty scheme
The burger restaurant chain will launch Honest Insiders on 10 June, a digital rewards app which will offer exclusive rewards for customers, when they visit any of its 39 restaurants.
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NewsHonest Smash + Grab ‘off to a flying start’
The burger restauant group is looking to open another two or three sites under its spin-off QSR brand this year, with breakfast options being explored
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NewsHonest Burgers appoints Kevin Styles as CEO
Honest Burgers has named former Jamie Oliver Group CEO Kevin Styles as its new chief executive, after previous CEO Thomas Kelly stepped down last year
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NewsOpenings of the week
MCA rounds up this week’s biggest openings stories, featuring Honest Smash + Grab, Hickory’s, BrewDog, Urban Pubs & Bars, and more
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NewsHonest plans to quadruple business
The 39-strong burger business, which reported £56.4m turnover last year, wants to grow by a multiple of four by 2030
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NewsHonest to launch Smashed concept at Liverpool Street Station
The premium burger group will relaunch its restaurant near London’s Liverpool Street Station later this year as the first site under its new QSR concept
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NewsHonest CEO joins Espresso House
Thomas Kelly, who remains at Honest Burgers as chairman, is leaving to run the Nordic 500-strong premium coffee shop group
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NewsHonest Burgers CEO becomes chairman
Former McDonad’s executive Thomas Kelly moves to the new role just eight months after joining the burger brand, with CFO Matt Brandon becoming interim CEO while a replacement is found
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NewsHonest Burgers reports record-breaking delivery sales
The Active Partners-backed better burger brand has grown delivery sales by 22% on a like-for-like basis over the last six months
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NewsHonest Burgers sees double-digit sales growth
Honest Burgers has seen like-for-like sales growth of +23% for the year ended January 2024, primarily driven by increased transactions with customers.
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NewsHonest reports double-digit sales growth in December
The strong performance has continued into 2024 with 12% like-for-like growth versus January 2023
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Analysis & InsightCould meat on the menu save the vegan fast food sector?
Plant-based QSR brands are struggling in a space once hailed as the next big thing. Now some are putting meat on the menu
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NewsHonest Burgers appoints new CEO
Thomas Kelly was previously McDonald’s CEO in Finland and Sweden, and more recently global executive director at Costa Coffee. He replaces Frank Hayes, who has stepped down as CEO of Honest to pursue other opportunities
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NewsHonest Burgers: HMRC chasing crowdfund cash
CEO Frank Hayes has suggested HMRC may have been overzealous in slapping the business with a winding up order after becoming aware it had recently raised £3m via crowdfunding
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NewsHonest Burgers clashes with the taxman over bill
The business was slapped with a winding-up petition by the taxman last week after talks to agree a “time to pay” arrangement collapsed, The Sunday Times reports