All articles by Georgi Gyton – Page 122
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Analysis & InsightFast food of the future
Self-order screens and bluetooth locators are soon to become the norm at McDonald’s as it rolls out its Experience the Future programme. Georgi Gyton finds out what’s been behind the development of the programme, which was awarded the Best Use of Technology gong at this year’s Retailers’ Retailer awards.
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Analysis & InsightHello I'm a chatbot, how can I help you?
We’ve all read about a future where artificial intelligence is mainstream, but can chatbots realistically be integrated into a sector that relies on the value of human interaction? Georgi Gyton looks at how the technology is being used already.
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OpinionThe changing tale of ETM
Georgi Gyton spoke to the winners of The Evolution Award at this year’s Retailers’ Retailer of the Year Awards – ETM Group – about what prompted a change of strategy 18 months ago
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OpinionMCA Introduces... Hawksmoor, Edinburgh
In the second MCA Introduces, Georgi Gyton visits Hawksmoor’s new Edinburgh restaurant to talk to the founders about why the city fits the bill for its latest venture and how it ties in with future plans
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Analysis & InsightThe cost of responsible retailing
Sustainability credentials are rapidly moving from being a defining feature of a brand to a basic expectation of the consumer. As operators increasingly seek to incorporate responsible policies into their business models, Georgi Gyton looks at what impact this is having on the bottom line.
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OpinionBrandwatch: Greggs
The bakery food-to-go giant announced this week that it was adopting a “more cautious” outlook regarding performance for the rest of the year as troubles on the high street start to affect growth. Georgi Gyton takes a look at how the brand is setting itself up to even out any bumps in the road
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OpinionA restaurant in denial
Continuing on its mission to make wine more accessible to the masses, Vinoteca is now gearing up for its first regional opening. Georgi Gyton met the founders to find out more
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Analysis & InsightJDW’s social media stunt goes viral
The news that JD Wetherspoon has pulled the plug on all of its social media activity prompted social, as well as the mainstream, media, to go into overdrive. Georgi Gyton asks whether it will have any impact and if it will encourage other food and drink operators to follow suit?
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Opinion
Will AI be a game-changer for the eating and drinking-out sector?
Georgi Gyton looks at the potential impact AI could have on the eating and drinking-out sector.
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OpinionOn a walkabout with Stonegate
Stonegate chief executive Simon Longbottom talks to Georgi Gyton about the company’s strategy of building a presence in city and town centres through its stable of brands and formats.
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News
Brandwatch: Just Eat
Just Eat may have reported strong order growth in its full year results yesterday – up 19% in the UK, to 105 million – but the market balked at its lower forecasts for growth in 2018, largely down to planned investment in areas like its branded restaurant delivery partnerships, in a bid to fend off increasing competition. MCA explores the potential impact of its plans.
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NewsFounders’ Forum Focus: What the Pitta!
What the Pitta! has ambitious expansion plans, and the growing trend for flexitarianism – or eating less meat to you and me – is helping to achieve them.
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Analysis & InsightThe power of the PR stunt
With Greggs hosting a number of special Valentine’s Day pop-up restaurants within its stores this week, Georgi Gyton investigates how experiential marketing can be used to increase the brand presence of food and drink operators.
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Analysis & InsightFocus on: south east Asian dining concepts
Following the announcement that Leon is to open a Thai-inspired ‘fast food’ pop-up within one of its West End stores, in April, MCA took a look at how the market for south east Asian cuisine is performing and what’s expected in 2018
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NewsBrand watch: Domino’s Pizza
Despite the ever-widening range of options for consumers in the home delivery market, Domino’s remains the best known operator and continues to grow sales. Georgi Gyton examines how the brand has focussed on offering a different experience to many of its competitors in the delivery field.
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Opinion
Every day is a discount day
A necessary evil or just the norm? Georgi Gyton investigates the growing spread of discounting, and asks what we can expect from the year ahead.