Brewhouse & Kitchen has achieved a 15% increase in like-for-like sales over the Christmas trading period, compared to 2021 figures.
The brewpub group attributed to the growth, not just to it being the first Covid restriction free Christmas since 2019, but also the strength of its festive offer and hard work of its teams.
Brewhouse & Kitchen also secured +43% LFL growth of webshop gift card sales vs 2021.
This was driven by a number of factors including the success of a new Black Friday campaign and the further development of the range of experiences the group has on offer including its new Whisky & Beer Pairing Experience.
Commenting on its performance, Kris Gumbrell, chief executive, Brewhouse & Kitchen, said: “It’s been fantastic to see the results we have been able to achieve for the end of 2022. The entire team have worked their socks off, it hasn’t been an easy ride for anyone in the industry recently but it’s great to be able to celebrate some success at B&K.
“Our Academy gift card sales are a great boost for our business, we will see the majority redeemed in the first quarter, bringing new guests into B&K, which will give our Brewpubs an important uplift as we move into 2023, experiences as gifts continue to show important growth and we aim to be the best in class in this category of hospitality revenue.”
Gumbrell said that like the rest of the sector its profitability had been impacted by the “extraordinary pressure” of energy and food costs. “The whole sector is running to stand still and we will need to see more support, particularly on energy, as well as level playing field for business rates, if we are to have a vibrant, well invested, job creating leisure and hospitality industry in the UK.”
