Patisserie Valerie, the AIM-listed company, is set to make its long-flagged up debut in Northern Ireland, later this year.

According to The Times, the company will open a store in Belfast in August or September in a former Jaeger fashion store on Donegall Square. A second Belfast site is due to open by the end of the year, while a launch in Dublin is mooted for next year.

Paul May, Patisserie Holdings’ chief executive, told the newspaper that the Patisserie Valerie brand was already well known among the Irish and he was confident that the business would do well there. “We get a lot of requests from people asking when we are coming to Ireland.”

May said that “in time” he believed the concept had the potential to go to the Middle East, China and Japan, but for the time being he was focused on tripling the chain’s size to at least 300 outlets across the UK.