The UK hospitality sector has been urged to embrace Apple Pay, which went live yesterday.

The technology, which allows customers to pay bills using the latest iPhone and Apple watch devices, will be used by a number of leading firms in the sector.

Orderella chief executive Dennis Collet said: “It’s exciting news that Apple Pay has finally come to the UK. It’s another step forward in allowing consumers to pay how they want and where they want. The UK hospitality industry needs to look at embracing Apple Pay, as it offers consumers even more convenient ways to make their orders. Our recent Always On-Trade report found licensed venues are losing a quarter of their business by not offering the preferred payment systems their customers want. With it being such a crowded market out there, those venues who don’t keep embracing new technology, could find themselves struggling to keep up with those that do.”

Mobile payment platform MyCheck announced that it would be one of the companies supporting Apple Pay in the UK.

Gil Hazan, managing director for Europe, MyCheck, said: “The potential for Apple Pay in the restaurant sector cannot be overstated. Consumers will be attracted to venues that can offer slick and seamless payments via Apple Pay. Restaurants need to see Apple Pay not just as a more secure way to enable mobile payments, but as a customer acquisition tool.”