McDonald’s UK says click-and-collect is an area it is “exploring very closely” as it looks to continue its digital innovation.
Alistair Macrow, senior vice president and chief marketing officer of McDonald’s UK and Northern Europe, told Marketing Week that click-and-collect was “an area we explore very closely. If we can find ways of using the technology that people carry with them to help enhance their McDonald’s experience then that’s exactly what we’ll do. We’ll continue to innovate with our app and with our digital communications to help them get food in an easier way”.
McDonald’s UK launched its mobile app five years ago and has since seen 1.5 million downloads according to the brand. The app currently features a store locator, promotions, as well as meal and nutritional information.
Last year, McDonald’s ran a test trial of mobile click-and-collect in the US, which allowed customers to pick up food in stores or at the drive through.
