Leon has launched the first iteration of its app ‘Leon Club’ today (16 February) in response to feedback from guests on what they look for in a digital loyalty scheme.

The healthy fast-food business took learnings from its web-based click and collect platform last year, with guests feeding back that they would prefer a mobile app to streamline the ordering process.

The Leon Club app will enable users to pre-order restaurant food, including easily reordering regular choices, while earning points with each transaction.

For every £1 spent users of the app will receive 100 points. When customers have spent £30 they will be able to redeem their 3,000 points against anything on the menu.

Users will also be able to take up offers, such as its ‘FREEFRIES’ promotion, which is being offered from 21 February.

Leon said it planned to introduce new features in response the feedback in gains following the launch of the app.

MCA’s Food to Go Conference will address ‘the value of loyalty’ in a special customer marketing panel. Panellists will include Greggs’ customer and marketing director Hannah Squirrell, Spencer Craig, co-founder and CEO, Pure and Nick Liddle, commercial director, Vita Mojo.

Leon Restaurants’ MD Glenn Edwards will also be taking part in an exclusive Q&A at the event which takes place on 9 March at the Ham Yard Hotel in London. To find out more or to book tickets, please click here.

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