Greggs has relaunched its ‘Greggs Rewards’ mobile payment app to be used across its c1,700-strong store estate.
The company said that the rewards system will allow customers to shorten the buying process when finalising their purchase.
The app now has a simpler registration process which enables customers to download and use straight away. Users will be able to pay for Greggs products via a smartphone with PayPal or Apple Pay.
Greggs Rewards will offer incentives such as a free Greggs breakfast the first time customers top up their account with £10, a free hot drink on the eighth purchase, a birthday sweet treat as well as seasonal offers through the year.
There will also be a prize draw every month which will result in five people winning £50.
Malcolm Copland, Greggs commercial director, said: “We first launched Greggs Rewards in 2014, and since then we’ve listened carefully to what our customers want; an easy-to-use app that allows them to pay quickly and easily via a smartphone, along with exclusive offers to reward them for shopping with us. We will continue to develop these offers over the forthcoming months.”
