Holsten's new Holsten Fusion range will be available from 6 May, backed by a £1.6m marketing campaign.
The range of fruit-enhanced lagers comes in Citrus, 'Kurrant' and Apple flavours, and is aimed at 18 to 25 year-olds.
Andrew Edge, marketing director at Holsten, said: "We identified a gap in the market based on extensive consumer research that revealed a trend towards lighter, sweeter tastes and away from volume drinks."
The range of fruit-enhanced lagers comes in Citrus, 'Kurrant' and Apple flavours, and is aimed at 18 to 25 year-olds.
Andrew Edge, marketing director at Holsten, said: "We identified a gap in the market based on extensive consumer research that revealed a trend towards lighter, sweeter tastes and away from volume drinks."
