The "revolutionary new product" mentioned by HP Bulmer in its February financial report is rumoured to be a schnapps-based drink, to be launched in six months time.
The drink, which is being developed under the working title 'Storm', is said to contain a device that squirts a range of coloured flavourings into the bottle once a screw-top is opened.
Bulmer's previous attempt to enter the alcopop market via Strongbow Spice has been unsuccessful.
The drink, which is being developed under the working title 'Storm', is said to contain a device that squirts a range of coloured flavourings into the bottle once a screw-top is opened.
Bulmer's previous attempt to enter the alcopop market via Strongbow Spice has been unsuccessful.
