BrewDog has unveiled the first products from its Lone Wolf distillery, along with an attack on established suppliers.
The group’s Equity for Punks members will get a first taste of the gin and vodka produced under the Lone Wolf banner before the full launch later in 2017.
In a post on tis blog the Scottish brewer and pub operator said: “The time has come to mount a kamikaze assault on their entrenched positions. To use the combined weaknesses of those in the industry against them and force a world dominated by charmers and chancers to its knees. LoneWolf has arrived to challenge the perceptions of what a spirit can be.
“To craft a spirit of pure bloodline, you must start at the beginning. With the fundamentals. LoneWolf vodka is created and distilled entirely under one roof, from scratch. Others claim purity when the closest they have ventured to the facility that produces their spirit is an online order form. LoneWolf Vodka is made from 100% grain, not with the click of a mouse. Every stage is owned and hand-crafted in our small-batch Scottish distillery.
“The UK has become accustomed to accepting the deceitful behaviour of those who hide their falsehoods by constantly repeating a mantra of Purity, Filtration, Premium. But this is an underhand deal – mere buzzwords snatched from the ether to distract from the reality of the industry as it exists today. LoneWolf Vodka is on to them. Charlatans, your time is over.
“Integrity is also a lost art when it comes to the idealistic soulmate to Vodka. The rise of so-called craft Gin has been propelled by faux-artisans adding a twist of this, a handful of that to bulk spirit and bottling it up. Chance your arm and see what flies. Not anymore.”
