Red’s True Barbecue is launching its Nottingham restaurant with an unconventional approach – an online Self Help guide.
The ‘True You Programme’ is a series of 30 individual films, fronted by founders Scott Munro and James Douglas, and features the pair lampooning self-improvement mantras using dishes from the menu.
The comedic, tongue-in-cheek programme promises to ‘banish the January blues’, and urges viewers to follow the advice for chances to win launch night tickets.
Released daily, each new 15-second film will be published on the brand’s Instagram and Facebook pages in the lead up to opening.
Scott Munro, co founder of Red’s, said: “Most people come back after Christmas with new goals, new aspirations, New Year’s resolutions. We’re answering those needs with the True You Programme – meat really will ‘set you free’.
“We always like to do things differently and try out new ways of marketing the Red’s brand. Video is a great way for us to tell that story in an engaging, irreverent and funny way. But people just don’t have much time these days, so we set ourselves the discipline of 15 seconds, the maximum duration for an Instagam video, to bring the narrative to life.
“The campaign launched on 1st January and we’re already receiving some great feedback and engagement. Whether that will still be the case when they see me in gold lamé shorts, only time will tell.”
Red’s Nottingham, situated on Queen Street, opens its doors 30 January.
