Pizza Pilgrims has announced it will launch a ‘Nutelleria,’ a Nutella-themed espresso bar and dessert concept, outside its Kingly Court restaurant in Carnaby on 30 January.

The new launch aims to bring Neapolitan café culture to the West End, offering £1 freshly brewed espresso.

The daytime offer will also include a menu of Italian desserts, coffee, and appetisers, plus Nutella-based desserts such as customisable Nutella pizza rings.

It will transform into a takeaway bar in the evening, serving a selection of drinks including aperol spritz, Ferrero Rocher espresso martinis, and Camden Town Brewery beers.

The brand is yet to confirm whether the concept will be extended to other venues.