Pizza Hut: Getting family experience right critical

Pizza Hut

Pizza Hut Restaurants had stopped seeing things through children’s eyes and had become too corporate, according to its marketing director Kathryn Austin. Speaking at the CGA Peach Consumer Insight & Marketing Conference 2014, Austin said those looking to do well in the family-dining space must see their “offering through the kids eyes, otherwise you will lose out on a £1.9bn market”

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