Pizza Express: someone has got to take a hit somewhere

PizzaExpress Langham Place, Oxford Circus exterior

The appointment of financial advisors this week shone a fresh spotlight on the precarious situation at Pizza Express. The celebrity figureheads at Jamie’s Italian and Carluccio’s had already put their crises into the public consciousness, yet the prospect of Pizza Express facing the same woes is an even bigger moment. The brand is credited with creating the concept of casual dining and is the UK’s biggest and most enduringly popular restaurant brand with 490 sites.

 

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