McDonald's is launching a foundation degree in business management for its staff. Over 50 restaurant managers will start the foundation degree this month, said the fast food operator. The introduction of the foundation business degree follows the previous launches of City & Guilds, GCSE and A level qualifications for its staff. It also coincides with the news that its Apprenticeship Programme, which launched 18 months ago, has been rated 'good' by education standards watchdog Ofsted. David Fairhurst, chief people officer, McDonald's UK & Northern Europe said: "At McDonald's, we provide a learning ladder that our people can ascend while they work. There's no longer a need to choose between education and employment – people want to study at a stage in their life when it's convenient for them. “Our full range of education programmes increases productivity, efficiency, and staff confidence and staff turnover is now lower than it's ever been." Separately, the company has also launched a new advertising campaign where it questions what members of the public think about its staff – in a bid to challenge the old view of a “McJob”.