Little Chef, the roadside restaurant chain owned by RCapital, is considering opportunities to take its updated format into high street locations, other travel destinations and leisure parks, M&C Report has learnt. The 160-strong company is currently in the middle of investing between £20m-£30m in updating its estate and identity, plus introducing a new “Good to Go” deli concept across its portfolio. The rollout of the new concept restaurants has been expanded to 13 locations to date and is set to be introduced into the rest of the estate over the next three to five years. It also hopes to expand by a further 50 sites during that time and introduce a takeaway option. Positive consumer response to the new format has led the company to consider taking the iconic brand away from its traditional roadside locations into town and city centres and other transport destinations. It is also looking at entering the festival and temporary venue arena. Tracey Mulligan, managing director at Little Chef, told M&C Report: “The approval rating for the new grab and go format sites was 90%, in some cases 95%, the only negative comment was why isn’t this everywhere. It is absolutely our intention to take this everywhere. People have said to us that if this was on the high street, why wouldn’t I come and eat there? “We think there are really no limits to what we can do with Little Chef. In terms of where we can take this, we are not just thinking on the A-roads and that’s it, we have very exciting plans for next year on where else we can take the brand.” The chain is working with property consultant David Street, currently interim property director at Paramount Restaurants and acquisitions consultant at Novus Leisure, on its estate management strategy. Mulligan said: “We have asked David to help us understand where the growth opportunities are in the UK market and where we should have sites.” The recent appointment of Graham Sims, formerly retail managing director of BP, as the chain’s new chairman is also set to aid its expansion possibilities and its grab and go strategy, with concessions in forecourt locations also mooted. Little Chef, which opened its first restaurant in Reading in 1958, once had more than 400 sites in the UK at its peak.