Harvester, the Mitchells & Butlers (M&B) chain, is teaming up with Moto Hospitality, Britain’s biggest motorway services operator, for the first trial in the UK of a franchised full service restaurant, which will opening at Moto’s Donington Park Services on the M1 next month.
A Moto spokesman told M&C Report that if successful the trial could be extended across more of Moto’s c40 roadside operations.
Gary John, group property director at M&B, said: “We are pleased to be partnering Moto to open a pilot Harvester franchise at Donington. Motorway services present a new market for us and we are keen to explore the opportunities for growth in this sector.”
Tim Moss, chief executive at Moto, said: “We are delighted to welcome the Harvester brand to Donington Park Services. Harvester offers something for everyone giving customers the opportunity to relax with freshly cooked food renowned for its quality and value.”
