Restaurant group Burger & Lobster has launched its new website, which it says includes several ground-breaking design features.

Hand drawn by commissioned artist Alexandr Grigorev the website features sweeping motions which allow users to see its design as both an entire piece as well as stand alone illustrations.

Working alongside the Nova Scotia Institute of Technology (NIT) the team also used affectivia technology, which responds to mouse movements & eye movements where possible, sensing users emotions.

The company said:  “We have all been so busy trying to adapt to the World Wide Web as a ‘new medium’ that we lost sight of its full potential. Instead of using the Internet on our own terms, we adapted to its technical and, at first, impersonal nature. If it wasn’t for some of the visionary agencies & I.T whizz kids in Nova Scotia, we might still be focusing on improving technological processes, neglecting the potential of emotional design. The website offers all the traditional and immediate elements you would expect but also pushes the boundaries of those new & exciting technological advances available to us, creating true and emotional connections with our users”.  

The website launched this week and includes the story behind the produce, an FAQ area, information on new openings and the daily counter for their #movember2014 campaign which has now raised over £9,000 for the men’s-health awareness charity. The website is a t

Burger & Lobster opens its seventh restaurant on 12 December in Cardiff, closely followed by its first US restaurant in New York. The group currently operates six Burger & Lobster restaurants in London as well as their sister lobster roll concept Smack.